Sunday, March 7, 2021

Made by Showtime TV billboards...

Made by Showtime billboard
With the biggest players in Hollywood all launching their own streaming platforms, Showtime is trying to carve out its own unique identity for its premium pay cable and streaming video service by highlighting its quality shows and the powerful voices behind them.
Made by Showtime billboard
This outdoor ad campaign mixes established television drama and comedy favourites like Dexter (which is soon to be revived) and Shameless (which recently came to an end after eleven seasons), with series which offering greater diversity like The Chi, The L Word: Generation Q, Black Monday and Desus & Mero.
Showtime Made by all of us billboard
These 'Made by Showtime' billboards, which also feature the latest Bryan Cranston limited series Your Honor, were photographed along Bundy Drive, Ventura Boulevard and Sunset Boulevard from December 20, 2020 to February 19, 2021.
Made by Showtime billboard
Meanwhile the 'Made by all of us' billboard, which is made up of hundreds, if not thousands of names, was captured along the Sunset Strip on March 1, 2021, and continues to help foster good feelings with its staff, contributors and talent in front of and behind the cameras.
Made by Showtime billboard
Only time will tell whether this approach of a distinctive voice with quality over quantity will help Showtime Networks weather the growing Streaming Wars as its own confident David versus the television industry's cocky Goliaths.
Made by Showtime billboard

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