Tuesday, February 2, 2021

HBO Winter 2020/2021 For your consideration billboards...

This entertainment awards season even a pandemic can't keep a good network down, as premium cabler and new streamer HBO is back in the city skyline with another company-wide cohesive 'For your consideration' outdoor ad campaign.
Every season HBO seems to prefer to take its key art for shows and movies and overlay them with the most positive quotes and reviews from the media and critics.

One of the series in the spotlight this winter awards season is Michaela Coel's British drama, I May Destroy You, about a young woman who tries to rebuild and reassess her life after being sexually assaulted at a nightclub.
These HBO FYC billboards for I May Destroy You were photographed along the Sunset Strip, Melrose Avenue and Fairfax Avenue from December 20, 2020 to January 9, 2021.
You can always tell HBO's priorities for consideration by which shows receive giant ad support along the Sunset Strip, as The Undoing mini-series is another drama to get the super-sized spotlight.
In the modern day whodunnit based on Jean Hanff Korelitz's 2014 novel, You Should have Known, Nicole Kidman plays a New York therapist who finds out that her husband (Hugh Grant) may be responsible for murder when he suddenly disappears.
These FYC billboards were captured along Pico Boulevard, 3rd Street and the Sunset Strip from December 20, 2020 to January 8, 2021.
Another book adaptation hoping to receive some recognition this cycle is the supernatural horror series Lovecraft Country, based on Matt Ruff's novel of the same name.
The series follows a young Korean War veteran named 'Atticus Freeman' (Jonathan Majors) who embarks of a road trip across 1950s Jim Crow America with his friend 'Letitia Lewis' (Jurnee Smollett) and his book-loving uncle played by Courtney B. Vance, in search of his missing father.
These For your consideration billboards for the series about Lovecraftian monsters, wizards and racism were snapped in multiple ad sites along Sunset Boulevard from January 8 to January 24, 2021.
Another period piece from HBO last year was the reboot of Perry Mason starring Matthew Rhys in the titular role, based on the detective stories of Erle Stanley Gardner.
The series set in 1930s L.A. around the Great Depression and sees the down-and-out private investigator hired for sensational child kidnapping case, serving as an origin story for the famed defense lawyer.
These FYC for the debut season were snapped along Hollywood Boulevard, La Brea Avenue and Santa Monica Boulevard from December 20, 2020 to January 9, 2021.
The Plot Against America seems like a very timely mini-series title at the moment, but this alternate history drama is based on Philip Roth's 2004 novel of the same name.

The series is about the political rise of xenophobic populist and fascist Charles Lindbergh to U.S. President (instead of Franklin D. Roosevelt) as seen through the eyes of a working-class Jewish family in Newark, New Jersey.
These HBO FYC billboards for the limited series were spotted along La Brea Avenue and Pico Boulevard from January 9 to January 24, 2021.
Another spellbinding mini-series from HBO this past year was the psychological thriller and folklore horror drama, The Third Day.

The series follows Jude Law and Naomie Harris as they travel to a mysterious island off the English coast at different times and their experiences there.
These awards consideration billboards for The Third Day were spied above La Cienega Boulevard and La Brea Avenue along January 9, 2021.
HBO's television adaptation based on Michael Crichton's 1973 movie Westworld was back for a third season of futuristic artificial intelligence drama.

This time around the action left behind the themed amusement parks visited by the world's powerful and elite, and moved instead to explore the real world of the mid-21st century.
This Westworld season three FYC billboard was spotted along La Brea Avenue on December 21, 2020.
Call Me by Your Name's Luca Guadagnino brought a breathtaking coming-of-age drama to HBO last year in the form of We Are Who We Are.
The drama follows Jack Ryan Grazer and Jordan Kristine Seamon's American teenagers living on a fictional U.S. military base in Italy in 2016.

This FYC for the series was captured along Santa Monica Boulevard at Midvale Avenue on January 8, 2021.
Mark Ruffalo was performing double-duty as identical twin brothers in the six-episode mini-series, I Know This Much Is True.

The drama is based on Wally Lamb's 1998 novel of the same name and follows once brother as he copes to care for and protect his brother struggling with mental illness.
This consideration billboard for the limited series was snapped at the busy intersection of La Brea Avenue and Sunset Boulevard on January 8, 2021.
Bad Education won the Emmy for Outstanding Television Movie, so how will it fare this winter awards season?

Hugh Jackman stars as 'Frank Tassone' the superintendent of the New York Roslyn School District and Allison Janney is his assistant who are the prime suspects in America's largest public school embezzlement scandal. 
This duo of FYC billboards for the telefilm were spied along La Brea Avenue and Sunset Boulevard on January 8, 2021.
Curb Your Enthusiasm was back for a tenth season of semi-improvised comedy starring Larry David as a fictionalised version of himself. 
This season ten winter awards consideration billboard was spotted along Pico Boulevard on January 8, 2021.
Another comedy hoping for some consideration this cycle was Issa Rae's Insecure, back for a fourth season of love, life and friendship in L.A. alongside her BFF played by Yvonne Orji.
These season four block party FYC billboards were photographed along Fairfax Avenue and La Cienega Boulevard on January 9, 2021.
For the Emmys the new streaming platform HBO Max really didn't integrate into the overall HBO FYC ad campaign, choosing to do their own thing rather than simply using amended key art, but this time the approach is much more in line with the company-wide approach, as these next two show examples illustrate.

The Max Original starred Kaley Cuoco as an alcoholic airline stewardess in the comedy-thriller adaptation of Chris Bohjalian's 2018 book, The Flight Attendant, and these different-sized FYC billboards were spied along Sunset Boulevard and La Cienega Boulevard from January 8 to 9, 2021.
Another HBO Max series looking to attract nominations this season was the futuristic sci-fi thriller, Raised by Wolves, where an android 'Mother' and 'Father' try and raise human children on a mysterious planet whilst facing the remnants of the Earth who are religious zealots.
This awards consideration billboard for the science fiction drama was spotted along La Cienega Boulevard on January 9, 2021.

As you can see HBO has a lot of great shows and telemovies up for consideration this season, so it'll be interesting to see how many SAG Awards, Golden Globes and Critics' Choice Awards nominations it can score this unprecedented season.

Make sure you compare this collection with HBO's FYC campaign from last winter and you can also check out some of the competition with these Netflix FYC billboards filling this city skyline at the start of this year.
UPDATED: Here's also a consideration billboard for the Steven Soderbergh directed comedy-drama starring Meryl Streep, Let Them All Talk, snapped along Beverly Boulevard on February 6, 2021.
Let Them All Talk FYC billboard
And here's a better example for the film spotted along Pico Boulevard on February 19, 2021.
Let Them All Talk FYC billboard
Plus here's also a consideration billboard for the TV adaptation of Stephen King's crime thriller, The Outsider, spied above La Brea Avenue the same day.
Outsider 2021 FYC billboard
And congratulations to Kaley Cuoco and The Flight Attendant for nabbing two Golden Globe nominations and two SAG Award nominations for its debut season.

This nominee billboard for the HBO Max original was captured along Sunset Boulevard on February 18, 2021.
Kaley Cuoco Flight Attendant SAG Award nominee billboard

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