2021 has had a mixed start with insurrections, inaugurations and changeable weather, so it was nice to see the city skyline filled with colour to lift passersby spirits.
Apple has already shone an outdoor spotlight on its iPhone 12 Pro and iPhone 12 Max and mini offerings and now it's time to further highlight the smartphone's 5G capabilities and its colour options.
You can choose the iPhone 12 in (PRODUCT) RED, green, blue, white or black to suit your own personal style.
These Apple iPhone 12 billboards were captured along Sunset Boulevard, Melrose Avenue, Hollywood Boulevard, Vine Street and Santa Monica Boulevard from January 8 to 9, 2021.
Fans of Apple's outdoor ad campaigns can also check out all these other iPhone billboards filling the streets and skies in the last eight years.
Let's see how many more campaigns Apple can squeeze out of the iPhone 12. Here's to a colourful rest of the year.
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