The Bachelor made history this year with its first black leading man in the form of Matt James for the reality dating show's twenty-fifth season, which is to be applauded, but is also shocking that it's taken this long.
The 28-year-old Manhattan real estate broker, entrepreneur, community organisation founder and former college football pro is originally from North Carolina and is suited up and looking for love.
These season twenty-five billboards were spotted along Santa Monica Boulevard and Melrose Avenue on December 21, 2020.
Meanwhile the season twenty-four version featuring Peter Weber was spied along Barham Boulevard on January 4, 2020 and the season twenty-three billboard featuring Colton Underwood was snapped in the same ad location on December 29, 2018.
Fans of reality romance shows can also enjoy these billboards for The Bachelorette, these Ready For Love billboards, these Love Connection billboards and this special 12 Dates of Christmas snow globe installation.
So get your roses ready and let's see if he really is a Matt made in Heaven.
UPDATED: Here's also a billboard for the show's twentieth season featuring Ben Higgins, spotted along Barham Boulevard on December 30, 2015.
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