This fall Vita Coco coconut water had a novel approach to engage a younger Instagram audience with its design contest aimed at recent graduates and aspiring graphic designers.
Their interactive task was to take this incomplete super-sized 'It starts with' art and add their own distinct creativity and artistic flair to make a spectacular head-turning billboard.
This giant-sized billboard was first spied along the Sunset Strip on a smoky September 13, then photographed later on a sunnier September 28, 2020.
Make sure you also check out these previous Vita Coco billboards filling the city skyline in years past, plus it's always great to keep an eye on the competition, so be sure to also take a look at these Zico coconut water billboards from recent times.
Then be sure to check out some of the Complete us submissions and see the winning design by Tyler Pate on display in NYC's Times Square.
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