Wednesday, September 30, 2020

Reddit Up The Vote billboards...

United Steak of America Reddit billboard
With social media platforms coming under greater scrutiny for spreading fake news, misinformation, hate speech and conspiracy theories, Reddit has chosen to promote itself a force for good with their first outdoor brand campaign to help 'Up The Vote' in America to mark their fifteenth anniversary.
Reddit dog besties Up the vote billboard
This out-of-home campaign from agency R/GA features the amount of votes given to popular posts on the social media site and how those numbers could actually sway a real election, like this coming consequential November vote. 
Reddit votes banana Congress billboard
These quirky Reddit Up The Vote billboards were photographed along La Brea Avenue, La Cienega Boulevard, Olympic Boulevard and Westwood Boulevard from September 2 to September 28, 2020.

This is not an election to sit out, as it does feel like America is on the precipice of falling into fascism, a nation which once rejected a mad king's reign may soon find themselves being ruled by a corrupt dictator who has already let over 200,000 citizens die from the coronavirus, because he knew how deadly COVID-19 was but downplayed its threat.
cat on bed reddit up vote billboard
Republicans have always tried to suppress voting in the past, but a pandemic makes things even more challenging, especially when you have a handpicked Trump donor dismantling the U.S. Post Office to discourage and delay postal votes.  

So this year, don't be stopped by the efforts to block ballots, intimidate in-person voters or be confused by misinformation about when, where and how to cast your vote.
United Steak of America Reddit up vote billboard
Women and people of colour have died in order to win the right to vote in this country, so with just over a month left until this election, vote as if your life and democracy depends on it, because it does.

And maybe soon we can all get back to the important business of voting for cute cat and dog pictures.
The 2000 presidential election Reddit besties billboard

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