If there's one woman known for her curves it's Kim Kardashian West, so it makes perfect sense for her to launch a range of shapewear products for every body type.
At the moment there's a new highly visible outdoor ad campaign to help promote her shape enhancing undergarments, Skims, including the reality TV star getting super-sized along the Sunset Strip on the side of West Hollywood's Andaz Hotel.
It looks like Kim wants to do with underwear what her younger beauty mogul sister, Kylie Jenner, has done with cosmetics and skincare products.
Meanwhile these other current landscape and giant ad creatives were photographed along the Sunset Strip and 3rd Street on August 25 and 26, 2020.
If the pandemic has taught us anything, everyone has put on some extra pounds quarantining at home, so be kind to yourself and others. Love yourself and your body, because there really are more important things to worry about.
UPDATED: Here's more outdoor ad support for the Skims shapewear line spotted along the Sunset Strip on September 13 to 14, 2020.
These two billboard creatives were photographed in smokier skies due to the California climate fires.
UPDATED: Here's also a billboard for Skims underwear spied along La Cienega Boulevard on a sunnier November 10, 2020.
The underwear line was also getting some super-sized support in Hollywood courtesy of this hand-painted wall mural ad, snapped along Vine Street on November 24, 2020.
UPDATED: Here's another eye-popping giant-sized billboard for Skims, this time for The Cotton Collection.
This super-sized ad was captured on the side of West Hollywood's 1 Hotel along the Sunset Strip on January 24, 2021.
UPDATED: Here's another super-sized Skims billboards featuring Kim Kardashian, Kylie and Kendall Jenner, snapped in the small ad location on February 18, 2021 (Valentine's Day red for all the lovers out there).
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