19 Crimes is a line of wines inspired by the convicts turned colonists that built Australia, but to launch their first bold California wine, Cali Red, they've partnered with entertainment icon, Snoop Dogg.
Apparently the American rapper and media personality embodies the same rebellious spirit of their brand - rule breaking, culture creating and overcoming adversity.
The 'Cali Red' ad wallscape was photographed above Hollywood's Vine Street on July 31, whilst 'The Fam just got stronger' billboard was snapped at Venice Boulevard and Overland Avenue on August 26, 2020.
Meanwhile the 'Wine with conviction' billboard was spied along Santa Monica Boulevard on May 24, 2019.
It's not like red wine lovers need an excuse to indulge in a good red, but as there's a special day dedicated to enjoying this particular type of wine it would be rude not to really.
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