In these days of countless teaser trailers and social media spoilers, it's almost impossible to retain the secrecy around a new film.
However there are some directors who like to shroud their latest cinematic offerings in mystery, just like Christopher Nolan and his new sci-fi thriller Tenet.
What we do know is that John David Washington stars as an operative of the organization Tenet, tasked with preventing World War III and time manipulation is involved in the action somehow.
The enigmatic spy thriller also stars Robert Pattinson, Elizabeth Debicki, Aaron Taylor-Johnson, Kenneth Branagh and Michael Caine.
Obviously the mystery here may be when the movie is actually released in cinemas now that it has been officially moved from 2020 (and you can thank all those people not wearing masks or taking this global pandemic seriously for that, even the film's star is sporting a mask in this key art when you flip the image).
These perception-bending billboards were snapped along the Sunset Strip, La Brea Avenue and 3rd Street on July 8, 2020.
John David Washington fans can also check out these BlacKkKlansman movie billboards, whilst Christoper Nolan admirers can enjoy these Dunkirk movie billboards, these Interstellar movie billboards, these Inception movie billboards and these billboards for The Dark Knight Rises.
No matter when audiences finally get to enjoy Tenet on the big screen, Daily Billboard is sure that it will be a mind-bending experience.
UPDATED: After much toing and froing, Tenet will now be released in cinemas on September 3, 2020, hoping to salvage what it can of the summer box office during this global pandemic.
Here are two new ad creatives with a sharper title logo, snapped along the Sunset Strip and 3rd Street on August 11, 2020.
Let's hope we all get a chance to see it before time runs out on humanity.
UPDATED: Here's also some super-sized ad support for the new sci-fi thriller spotted along the Sunset Strip on August 25, 2020.
Only time will tell how this experiment to get people back in cinemas to see Tenet works with a pandemic ravaging America.
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