Thursday, June 18, 2020

Yves Saint Laurent fragrance billboards...

Dua Lipa Yves Saint Laurent Libre fragrance billboard
The fashion world is no stranger to selling fragrances based on their designer labels and equally accustomed to using celebrities as famous faces and brand ambassadors for their scents.

Today Daily Billboard shoes a spotlight on French luxury fashion house, Yves Saint Laurent or Saint Laurent, and their recent YSL fragrance partnerships with various singers and actresses.
Adam Levine Y Yves Saint Laurent fragrance billboard
The portrait product shot launch billboard for the Y men's fragrance was first photographed along the Sunset Strip on November 28, 2017.
Y Yves Saint Laurent mens fragrance billboard
This was followed up with the ads featuring Maroon 5 singer and former coach on The Voice, Adam Levine, spied eastbound along the Sunset Strip on August 31, 2018, and westbound along the Sunset Strip on February 6, 2019 (interestingly the copy underneath his name which read 'Lead singer, Maroon 5' was dropped on the second execution).
Adam Levine Y YSL fragrance billboard
The Black Opium billboard featuring Big Little Lies actress Zoë Kravitz was snapped along the Sunset Strip on September 7, 2018, whilst the Libre fragrance ad creative featuring British singer Dua Lipa was spotted on September 6, 2019.
Zoe Kravitz YSL Black Opium fragrance billboard
For more designer scents make sure you check out these other fragrance billboards, including Gal Gadot for Gucci Bamboo, Natalie Portman for Miss Dior, Cate Blanchett for Giorgio Armani's Si and even Brad Pitt for Chanel's No. 5.

And remember, celebrities come and go, but a great scent never goes out of style.
Dua Lipa Libre YSL fragrance billboard
UPDATED: Here's also a landscape billboard for the new Black Opium Eau de Parfum Neon featuring Zoë Kravitz, spotted along the Sunset Strip on November 22, 2020, just in time for the gift-giving season.
Black Opium Yves Saint Laurent Neon billboard

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