Wednesday, June 17, 2020

Perry Mason TV remake billboards...

Perry Mason HBO remake billboard
This June Perry Mason receives the reboot treatment courtesy of HBO, with Emmy winner Matthew Rhys starring as the titular criminal defense attorney under the fedora.

You know his name, but do you know his origin story? The original series is based on the short stories and novels written by Erle Stanley Gardner, which have seen many incarnations on the small screen and radio airwaves.
Perry Mason series launch billboard
This gritty crime noir series is set in 1932 Los Angeles during the Great Depression, although the City of Angels is prospering compared to the rest of the U.S. thanks to an oil boom, the film industry, the summer Olympic Games and a massive Evangelical Christian revival led by Tatiana Maslany's 'Sister Alice'.

Amidst all this, the down-and-out defense lawyer Perry Mason finds himself hired to work on a sensational child kidnapping case, which will have major repercussions for the attorney, his client and the city itself.
Perry Mason 2020 series premiere billboard
These series launch billboards were photographed along Sunset Boulevard and Fairfax Avenue on May 27, 2020, and the following day.

Matthew Rhys fans can also enjoy all these season promo and awards consideration billboards for The Americans.
Perry Mason TV remake billboard
This key art also reminds Daily Billboard of a female version of this concept for the launch of The Marvelous Mrs. Maisel from back in fall 2017.

Only time will tell if this rebooted version of Perry Mason will be a guilty pleasure to watch.
Perry Mason series premiere billboard
UPDATED: Here's also some giant-sized support for the TV remake, snapped eastbound along the Sunset Strip on June 17, 2020.
Giant Perry Mason 2020 billboard
It's such a compelling ad creative and his eyes feel like they're following you as you pass by.
Giant Perry Mason HBO billboard
UPDATED: Here's also another portrait billboard for the drama spied along Hollywood's Vine Street on July 31, 2020.
Perry Mason HBO remake billboard

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