Ouai haircare We got you billboards

This year there's been a chic new haircare brand turning heads in the city skies of Los Angeles and bringing a "breath of fresh hair", Ouai.

The outdoor ads have a wit, a diverse group of models and the solution for every hair type it seems, from thick to thin and even the troublesome medium category.

Are you tempted to try their luxury shampoos, conditioners and styling products to get effortless styling and healthy, glowing hair? 

These Ouai haircare product billboards were photographed along San Vicente Boulevard, Sunset Boulevard, Beverly Boulevard, La Cienega Boulevard and 3rd Street from February 19 to April 2, 2020.

Will you be saying yes to this new haircare offering? After all, if someone tries to prematurely tempt you back out into the real world during this pandemic, at least you can use the excuse "I'm washing my hair".