Monday, May 11, 2020

HBO Max streaming service launch billboards...

Giant HBO Max launch billboard
Welcome to another fresh week here at Daily Billboard and today we have a fantastic cohesive outdoor campaign featuring a smorgasbord of television and movie characters to help herald the launch of HBO Max at the end of the month.
HBO Max Where Bada meets Bing Bang billboard
Just when you thought the Streaming Wars couldn't get any more competitive, along comes another service to tempt you to hand over more cash (and worry traditional broadcast and cable providers).
HBO Max Where King North meets Witch West billboard
Premium cabler HBO is known for its high-quality shows but this new platform also bundles together Warner Bros. Studios movies and shows, and even more besides.
HBO Max Where HBO meets so much more billboard
You and your family will be able to watch your favourite genre series and movies, superhero blockbusters, compelling dramas like The Sopranos and fantasy shows like Game of Thrones, culture-defining TV sitcoms, late-night shows and animation for kids and adults alike.
HBO Max Where Rick meets Rick meets Reek billboard
In addition to popular sitcoms like Friends, The Big Bang Theory and The Fresh Prince of Bel-Air, there's also classic films, DC comic book heroes, the Wizarding World of Harry Potter, the time-and-space traveling exploits of Doctor Who and the crazy antics of Rick and Morty and the South Park residents.
HBO Max Scaredy Cat meets Smelly Cat billboard
Like all the other streaming services, HBO Max will also boast its own original shows to entice audiences.
Giant HBO Max launch billboard
Get ready for The Not-Too-Late Show with Elmo, ballroom vogueing competition series Legendary, kids crafting competition show Craftopia, new Looney Tunes Cartoons, Anna Kendrick's romantic analogy series Love Life and original documentaries, like On The Record.
HBO Max Where Princess meets Prince billboard
One of the biggest jewels in the crown on this new platform was also going to a be a Friends reunion special, assembling the original cast on the small screen for the first time, although the filming of that has been delayed due to the global coronavirus pandemic.
HBO Max launch billboard
HBO Max Where Rick meets Reek billboard
These clever launch billboards highlight the new platform's diverse offering with a dash of humour to help the ad campaign cut through the outdoor clutter.
HBO Max Dark Knight meets Sister Night billboard
These outdoor ads in various shapes and sizes were photographed along Sunset Boulevard, La Brea Avenue, Olympic Boulevard, Bundy Drive, Westwood Boulevard, Santa Monica Boulevard, Fairfax Avenue and Barham Boulevard from April 21 to April 28, 2020.
HBO Max Where Host meets Host billboard
For more recent streaming service launch campaigns, make sure you also check out these Disney+ billboards and Apple TV+ billboards.
HBO Max Where Time Lord meets Timeless billboard
Watch out Netflix, Amazon Prime Video. Hulu, Apple TV+ and Disney+, there's a new player in town.
HBO Max Where Rick meets Reek billboard
However, make the most of the attention as NBCUniversal's Peacock platform is set to launch nationwide in the summer, making things even more competitive for viewers time and money.
Giant HBO Max launch billboard
UPDATED: AT&T's WarnerMedia is certainly spending big in the skies of L.A. and inundating the streets with billboards of all sizes to create excitement for the launch of HBO Max.
Giant HBO Max launch billboard
It probably helps that with less theatrical movie releases during this coronavirus pandemic they can get even more prime ad sites and stand out from the clutter even more.
HBO Max launch billboard
This collection of launch billboards were photographed along the Sunset Strip, Pico Boulevard, San Vicente Boulevard, Olympic Boulevard and 3rd Street on May 13, 2020, and the following day.
HBO Max Where Rich meets Cray Rich billboard
HBO Max Doctor Who billboard
In addition to mashing up HBO's Succession drama with Crazy Rich Asians and Doctor Who with classic movies, these new billboards also focus on individual series, like the nerdy sitcom, The Big Bang Theory.
HBO Max Weve got Nerds billboard
Plus genres like 'Magic' with the biggest Anime hits from Studio Ghibli, like Spirited Away, Howl's Moving Castle, My Neighbor Totoro, Kiki's Delivery Service and Princess Mononoke
HBO Max Weve got Magic billboard
This eye-catching special extension 'Tweetie Pie' billboard also shines a spotlight on cartoons for kids, including Looney Tunes and Hanna-Barbera characters, plus Cartoon Network shows like The Powerpuff Girls, Adventure Time and Steven Universe.
HBO Max Cartoons extension billboard
As you can see, HBO Max really does have a lot to offer whether you like fantasy, comedy, animation, sci-fi, superheroes, romance, drama and even more.
Giant HBO Max launch billboard Sunset Towers
UPDATED: It's safe to say that HBO Max is having a lot of fun in the city skies at the moment, flooding the skies with an assortments of ads showing off the breadth of its entertainment offering.
HBO Max Where Hair meets Hare meets heirs billboard
The marketing agency Known was the creative partner on this launch project and this selection of new billboards were photographed all over L.A. from May 27 to May 28, 2020.
HBO Max Cartman extension cutout billboard
If you loved the Tweet Pie cartoon cut-out billboard, then you'll probably love this 'Cartman' extension billboard featuring more adult animation, like HBO's animals, Adult Swim's Rick and Morty, Space Ghost, The Boondocks, Harvey Birdman, Attorney at Law and the boys from South Park.
HBO Max Weve got birds billboard
HBO Max Weve got doctors billboard
HBO Max Weve got heroes billboard
Meanwhile these landscape billboards show off the variety of shows and movies featuring everything from birds to doctors and DC heroes.
HBO Max Weve got redheads billboard
HBO Max robots billboard
HBO Max Weve got the royals billboard
Then there's all the R's - the redheads, the robots and the royals, a really fun way to showcase everything from pre-school shows, cartoons, comedies, dramas, fantasy, sci-fi, classic films and late-night talk shows.
HBO Max Weve got pets billboard
HBO Max Buddies billboard
HBO Max Weve got Brains billboard
This second wave of 'We've got the' billboards reminds Daily Billboard of the Disney+ launch campaign which also used familiar faces and characters to illustrate the strength of their catalogue, but this OOH campaign certainly has more humour.
Giant HBO Max launch billboard

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