This spring
French high fashion luxury label
Hermès launches into the world of beauty and its iconic signature orange colour turns red with its
Rouge Hermès lipstick collection.
These giant-sized billboards featuring model
Matea Brakus herald the arrival of the bold new cosmetics line in the cosmopolitan skies of
L.A.
This super-sized
'Orange turns red' lipstick
teaser billboard was spied westbound along
West Hollywood's Sunset Strip on March 18, 2020.
Meanwhile the
'Beauty is a gesture' version was photographed in the same giant ad location on April 2, 2020.
For more cosmetics brands outdoor advertising, make sure you check out these other glam
beauty billboards.
Just because you're stuck at home at the moment, doesn't mean your insta selfies can't look their most glamorous.
Kiss, kiss.
UPDATED: Here's another giant-sized billboard in
Hermès spring ad campaign this time featuring model
Janaye Furman using
Shade 64, snapped on the side of
West Hollywood's Andaz Hotel eastbound
along the
Sunset Strip on April 3, 2020.
UPDATED: Here's also the super-sized
Shade 64 - Rouge Casaque ad creative without the scaffolding platform and cables.
This
Hermès billboard was re-photographed along the
Sunset Strip on April 21, 2020.
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