Wow, 2020 is certainly turning out be be a very eventful year to say the least.
Today we're shining a light on Absolut Elyx Vodka's outdoor advertising from the last six years to lift your spirits, or drown your sorrows, depending on how you're feeling.
Daily Billboard couldn't help but kick things off with this election-themed ad creative, snapped in L.A. on February 21, 2018, because how you vote this November really could prove life-changing for millions of people, not only in America, but around the globe.
Absolut Elyx is a luxury Swedish vodka handcrafted in vintage copper still and its latest outdoor ad campaign highlighted its quality, craftsmanship credentials.
These colourful 'Handmade for real' billboards were captured above Beverly Boulevard and Vine Street from September 12 to September 21, 2019.
As always with spirit brands, Absolut Elyx's bottle shot was the hero of their campaign, like this billboard snapped along the Sunset Strip on February 24, 2018.
The 'Just another vodka' election-themed billboard that opened this post was also accompanied by this other humorous giant-sized ad creative celebrating the 'California Dream', snapped along West Hollywood's Sunset Strip on November 30, 2017.
Back in the autumn of 2016 Absolut Elyx was toasting passersby with this duo of billboards in a variety of languages.
These smaller 'Here's to true luxury' ads were spotted along the heavily trafficked Sunset Strip on October 8 and September 30, 2016, respectively.
Around the gift-giving season you often find liquor brands using promotion premiums to encourage consumers to try their brand.
The 'Elyx Pineapple' was a novel way to enjoy your favourite vodka cocktail in a copper drinking vessel and these 'A king among gifts' billboards were spied in New York City on November 2, 2015, and along the Sunset Strip on October 9, 2015, respectively.
Often alcohol brands engage ambassadors to act on their behalf in advertising campaigns and back in March 4, 2015, actress Chloë Sevigny was spotted on this landscape billboard above Sunset Plaza.
Absolut Elyx also super-sized its vodka bottle on the side of West Hollywood's Andaz Hotel back on October 16, 2014 and above Hollywood's Vine Street on March 5, 2014.
Fans of Swedish vodka can also enjoy these other Absolut billboards that have graced L.A.'s skyline in the last decade, plus more vodka billboards trying to turn heads in recent years.
Cheers to what's left of the weekend.
Sunday, March 15, 2020
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