This February the streaming giant unlocks the potential of Joe Hill's supernatural horror Locke & Key.
In this television adaptation, after the death of their father, three young siblings move to their ancestral home in Massachusetts only to find the house has magical keys that can open a vast array of powers and abilities.
Unfortunately there's also a demon out to possess the keys (isn't there always), who will stop at nothing to attain them.
These series launch billboards were photographed in multiple ad locations along Sunset Boulevard from January 27 to January 29, 2020.
For more recent Netflix comic book adaptations, make sure you also check out these billboards for The Umbrella Academy, these Chilling Adventures of Sabrina billboards and these Raising Dion billboards.
Locke & Key has taken over a decade to make it onto television screens, so let's hope the wait for the ten-episode season is worth it.

UPDATED: Now that all of Netflix's Oscar nominee billboards are disappearing, there's space in the skies for more outdoor support for newcomer Locke & Key.
These consecutive 'key' billboard designs, with all their special powers, were snapped eastbound along West Hollywood's Sunset Strip on February 7, 2020.
Someone had great fun designing all these keys that let your thoughts come to life, takes you anywhere and lets you fly, even if they do look a little macabre.
Which key would you like to use the most? What ability would you like to unlock within yourself?

UPDATED: Now that more of those pesky Oscar billboards have outlived their purpose, here's even more outdoor ad support for the supernatural new show.
You really get the impression that the sinister outstretched hand is reaching across the Sunset Strip for the ornate 3D key in Connor Jessup's neck.
These interconnecting billboards were snapped causing a spectacle in West Hollywood on February 10, 2020.
Now that's how you draw attention to a new show in the skies of L.A. (and how much do you want to reach up and turn that key yourself?).

UPDATED: Here's also another 3D key billboard spotted a bit further west along the Sunset Strip the next day.
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