Take for example the new Ultra Wide feature on Apple's iPhone 11 and iPhone 11 Pro as featured on this new wave of Shot on iPhone billboards.
This imagery shows that you don't need the best photographic equipment to have some fun with your camera, you can just whip it out of your pocket and snap away.
Apparently the Ultra Wide camera captures four times more scene, making for better landscapes and for the ability to capture even more of the occasion you're enjoying.
These Shot in iPhone 11 Ultra Wide billboards were photographed along Sunset Boulevard, Hollywood Boulevard, Beverly Boulevard and Wilshire Boulevard from January 27 to February 4, 2020.
Fans of this outdoor ad campaign can also enjoy all these previous Shot on iPhone billboards from 2015 to date.
What iPhone feature, or product, will Apple show off next do you think? Maybe it'll be their new Apple Arcade gaming zone.

UPDATED: Here are two more ad creatives from this Ultra Wide campaign, spotted along Robertson Boulevard and Pico Boulevard on February 20, 2020.
Another thought for the next billboard campaign for the iPhone could be 'Night Mode', what do you think?

UPDATED: Here's another Ultra Wide billboard snapped along Melrose Avenue on March 4, 2020. It'll be interesting to see if the Coronavirus will impact production and sales of iPhones in the coming months.

UPDATED: Apple stores may have temporarily closed to help contain the spread of the coronavirus, but the skies are still filled with these Shot on iPhone 11 Ultra Wide billboards.
This duo of billboards on opposite sides of the road along West Hollywood's Sunset Strip at San Vicente Boulevard were snapped on March 17, 2020.
UPDATED: Speak of the devil, here's a fantastic Night Mode ad creative that was Shot on iPhone 11.
Awesome. Thanks for sharing.
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