9-1-1: Lone Star series premiere TV billboards...

Let's face it, it wouldn't be a new television season without a new procedural TV spin-off to tempt viewers, this time its the first responder drama, 9-1-1, gets a brand extension set in Austin, Texas.

In 9-1-1: Lone Star, Rob Lowe plays a Manhattan firefighter who relocates to the second largest state in the U.S. with his son and fellow firefighter (Ronen Rubenstein), balancing saving lives, getting along with Liv Tyler's chief paramedic and solving his own personal problems.

These tornado series launch billboards were photographed along the Sunset Strip and Pico Boulevard from January 4 to January 10, 2020.

For more first responder emergencies, make sure you also check out these 9-1-1 TV series billboards.

It's a different town, but the same emergency number and life-saving mission. Only time will tell whether audiences will answer the call to watch.

UPDATED: Here's also a billboard showing off the stars of the series, Rob Lowe and Liv Tyler, snapped at L.A.'s Fox Studios on February 20, 2020.