Designed to be a stylish, durable and comfortable alternative to everyday scrubs, they'll try and stand out anyway they can with their advertising.
Their eye-catching, well-designed ads use everything from humour to featuring real (and attractive) doctors and nurses, to make you believe that you can look and feel as good at they do when you wear FIGS.
Yes, you'll be running through the hallways and tossing your hair like you belong in a medical drama like Grey's Anatomy or E.R., and patients will think you're the sexiest doctor on hospital rounds, like you've just stepped out of a romantic comedy.
Available for men and women, FIGS come in colours like navy, graphite, burgundy, black, white and even surgical green, up to ten colour choices for some items.
This batch of six ad creatives were snapped along La Brea Avenue, Vine Street, Melrose Avenue, 3rd Street, Sunset Boulevard and Fairfax Avenue from October 8 to October 16, 2019.
Meanwhile these 'Awesome Humans' billboards featuring real-life doctors, dental hygienists, nurses and more were photographed along Santa Monica Boulevard and Sunset Boulevard from August 21 to September 6, 2019.
Last holiday season FIGS also targeted beauticians in addition to medical professionals with this gift idea for your facialist billboard spied along La Cienega Boulevard on December 5, 2018.
Before that these other billboards, which look like they featured models wearing FIGS, highlighted the excellence, style and flexibility of the garments.
This assortment of ad creatives were spotted along La Brea Avenue and 3rd Street from October 18 to December 19, 2018.
To an untrained eye, it really does look like FIGS has revolutionised the healthcare experience with comfortable, functional and stylish approach to scrubs.
And even better, they look like they're having fun doing it, at least that's what their fun billboards suggest anyway.

UPDATED: Here's another simple billboard with a clear message from FIGS, snapped along Melrose Avenue on Dec 5, 2019.

FIGS continues to evolve its outdoor advertising, this time adding some colour to the creatives to show off their scrubs bold colour options.
These new billboards were snapped along Sunset Boulevard and La Brea Avenue on December 9, 2019.

UPDATED: We've had blue and red scrubs ad creatives, and here's a green-themed vet billboard for FIGS spotted along Fairfax Avenue on December 19, 2019.
No comments:
Post a Comment