Apple TV+ launch billboards...

If you thought the television landscape has been competitive in recent years with the launch of streaming services like Netflix, Amazon Prime Video and Hulu worrying broadcast networks and cable channels, this November sees more challengers enter the streaming arena to battle it out for viewers precious eyeballs and dollars.

Consumer technology giant Apple throws its hat in the ring with its Apple TV+ offering this fall, with a low $4.99 price point (even free for a year with some selected hardware purchases) and a smattering of original new shows sporting all-star casts to tempt audiences.

One of those new series is headlined by the $1 billion dollar box office star of Aquaman, Jason Momoa.

See is set in a dystopian future where humanity has lost its sight and must find new ways to hunt, build and interact to survive, when a set of twins is born with sight changing everything.

These series launch billboards for See were spotted along the Sunset Strip, Pico Boulevard, Highland Avenue and Vine Street from October 17 to October 22, 2019.

If the big screen superhero and Game of Thrones star isn't enough to tempt subscribers, then there's the high-profile cast of The Morning Show also available to stream.

Costing $300 million for two seasons, Reese Witherspoon, Jennifer Aniston and Steve Carell star in the drama with a premise ripped from the headlines in the #MeToo era we live in, exploring the lives and scandals of the men and women who help America wake up each morning.

These series premiere billboards for Apple TV+'s flagship series were spotted along Sunset & Vine, 3rd Street and the Sunset Strip from October 21 to October 23, 2019.

Plus these faux billboards for The Morning Show featured in the series were snapped along the Sunset Strip beside the infamous Chateau Marmont Hotel on October 31, 2019.

The streaming platform also plans to provide a modern sense and sensibility of writer Emily Dickinson, with Hailee Steinfeld starring as the titular American poet.

These launch billboards for the biographical comedy-drama were photographed along Sunset Plaza (swapping creatives to either side of the street for variety) and Pico Boulevard from October 8 to October 23, 2019.

Let's see if Dickinson can break the rules of television and offer something original for the new streamer.

In addition to fantasy sci-fi, dramas and comedies, Apple TV+ will also offer family-friendly documentary offerings, like The Elephant Queen.

This sweet billboard for the nature documentary film about an elephant family on a journey across the African savannah was snapped above the wilds of Sunset Plaza on October 8, 2019.

From the natural world to outer space, and Apple TV+ will also take audiences to the stars with the science fiction drama For All Mankind.

The alternate history series sees the USSR reach the moon in the 1960s first, and sees the spaces race continue with NASA competing with the Soviet Union to take the next giant leap for mankind.

These Moon landing series launch billboards were snapped along the Sunset Strip on October 7, 2019.

But that's not all, you'll also get to see Snoopy in Space, watch Oprah's Book Club and stream more offerings for kids and adults alike. But will it be enough?

With Disney+ launching on November 12 and now owning the controlling interest in Hulu, AT&T's WarnerMedia launching HBO Max and Comcast's NBCUniversal Peacock all on the way in the next twelve months, the Streaming Wars are about to kick into overdrive.

UPDATED: Here's another faux billboard for The Morning Show, this time with Witherspoon's 'Bradley Jackson' joining Aniston's 'Alex Levy' and replacing Carell's 'Mitch Kessler'.

This duo of sunny billboards were photographed along the busy Sunset Strip on November 5, 2019.

UPDATED: Just when you thought you weren't getting many television shows for your subscription fee, along comes another drama on Apple TV+ based on Kathleen Barber's novel, Are You Sleeping,  starring Octavia Spencer and Aaron Paul. This series launch billboard for Truth Be Told was spied along the Sunset Strip on November 18, 2019.

Plus here's a landscape billboard for the drama spotted along Pico Boulevard on December 16, 2019.

UPDATED: Here's some more original programming for Apple TV+ in the form of the new series Little America. This launch billboard was spotted along Robertson Boulevard on January 27, 2020.

UPDATED: Here's also a billboard for Apple TV+'s new anthology series, Amazing Stories, based on the 1985 show created by Steven Spielberg, snapped along Sunset Plaza on February 25, 2020.