Plus following in the footsteps of other online platforms like YouTube Originals, you can also add Facebook Watch to the mix as it ramps up its outdoor advertising for two of its original television offerings, the second season of Sorry for Your Loss and the series launch of Limetown.
In the drama Sorry for Your Loss which debuted last September 2018, Elizabeth Olsen plays a young widow, 'Leigh Shaw', who along with her family struggles to cope with the unexpected death of her husband and is forced to reassess her life and relationships.
Meanwhile in the ten-part drama Limetown, based on the podcast fiction series of the same name, Jessica Biel stars as a journalist for American Public Radio named 'Lia Haddock', who tries to uncover the mystery behind why ten years ago over 300 people from a neuroscience research facility in rural Tennessee vanished.
As you can see online programming is trying to evolve beyond short funny cat videos, pranks and makeup tutorials to quality storytelling.
These sophomore season billboards for Sorry for Your Loss were snapped along the Sunset Strip on October 1.
Meanwhile the series launch billboard for Limetown was snapped along the Sunset Strip and Olympic Boulevard on October 2, 2019.
Fans of Elizabeth Olsen can also enjoy these For for Your Loss season one billboards and all these Avengers movie billboards.
Meanwhile Jessica Biel admirers can check out these billboards for The Sinner and these Total Recall movie remake billboards.
With the social media platform facing more and more scrutiny about users privacy and the spread of political disinformation and fake news for profit, it's no wonder Facebook are spending big on outdoor advertising to get people interested in their new shows.

UPDATED: Here's also a cool awards consideration billboard for Elizabeth Olsen and the sophomore season of Sorry for Your Loss.
This FYC billboard was spied along Ventura Boulevard in Studio City on November 23, 2019.

UPDATED: Here's also FYC outdoor support for Jessica Biel and Limetown, spotted along San Vicente Boulevard on December 9, 2019.
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