The Masked Singer season 2 TV billboards...

This fall the craziest singing competition on television, The Masked Singer, is back for a bonkers sophomore season with all-new colourful contestants.

T-Pain's 'Monster' won the debut season, but with even more celebrities in disguise this time around, which of the sixteen new masked singers will win?

Will it be a skeleton, a flamingo, an egg, a leopard or something equally as absurd, and who will be the famous names lurking beneath the crazy costumes?

These vibrant sophomore season billboards were spotted along Olympic Boulevard, Pico Boulevard, Santa Monica Boulevard and the Sunset Strip from August 16 to September 7, 2019.

For once the marketing focuses on the elaborate performers and not the panel of judges, as with so many other talent shows.

Here's also a cool video of one of the billboards in action, which features a golden showbiz logo glittering in the breeze and helping the series stand out even more in a crowded field of fall television shows around L.A.

Fans of the TV show can also enjoy these equally attention-grabbing season one billboards for The Masked Singer.

Plus for more examples of ads using this eye-catching gimmick, make sure you check out this Rocketman billboard, these GCB billboards and these Disneyland Diamond celebration billboards.

With this much razzle-dazzle trying to tempt viewers this month, will you be tuning in to watch and hear the new masks on the block?

UPDATED: Here's another smaller ad for the sophomore season snapped above Beverly Boulevard on September 21, 2019.