Friday, July 26, 2019

Shot on iPhone On Tour billboards...

Shot on iPhone On Tour Tyler Creator billboard
This month Apple is celebrating the sounds of summer with its new 'Shot on iPhone On Tour' outdoor ad campaign.
Shot on iPhone On Tour FKA twigs billboard
The intimate new ad creatives capture recording artists and music industry talents like Tyler, The Creator, FKA twigs, Travis Scott, Tierra Whack, Kamasi Washington and IDLES on stage and behind-the-scenes.
Shot on iPhone On Tour Travis Scott billboard
Unlike previous user-generated imagery of nature and selfies, this campaign seems to have access to musical acts that a normal audience member wouldn't, across music genres like rap, jazz, punk rock and more besides.
Shot on iPhone On Tour Kamasi Washington billboard
This particular choice of hip artists also provide the technology giant with added street cred to appeal to a younger consumer.
Shot on iPhone On Tour Tyler Creator billboard
Apple is certainly putting on a great show in the city skyline with these striking new billboards, which once again keeps the Shot on iPhone concept fresh.
Shot on iPhone On Tour IDLES billboard
IDLES Shot on iPhone On Tour billboard
These 'On Tour' billboards were photographed along Melrose Avenue, Santa Monica Boulevard, Hollywood Boulevard and Sunset Boulevard from July 18 to July 24, 2019.
FKA twigs Shot on iPhone On Tour billboard
If you like these vibrant outdoor ads, make sure you check out these earlier iterations of Apple's Shot on iPhone billboards.
Shot on iPhone Tour Tierra Whack billboard
Plus be sure to also take a look at these Apple Music launch billboards also featuring FKA twigs amongst others.
IDLES Shot on iPhone On Tour billboard
Now we've had 'Earth' and 'On Tour' themes, what do you think will be the next iteration of this campaign? What collection of photography would connect with passersby around the globe?
Tyler Creator Shot iPhone On Tour billboard
UPDATED: Here's another On Tour billboard spotted along Beverly Boulevard on July 30, 2019, featuring Lizzo backstage.
Lizzo Shot on iPhone On Tour billboard
And here's a different creative featuring Florence + The Machine snapped high above Wilshire Boulevard on July 31, 2019.
Florence Machine Shot on iPhone On Tour billboard

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