Sunday, July 21, 2019

Peroni Birra Beautifully billboards...

Giant Peroni Birra Beautifully billboard
During the summertime in L.A., in addition to all the blockbuster movies and TV shows campaigning for Emmy consideration, there are also more than a smattering of consumer lifestyle brands refreshing the city streets and skies with their billboards.
Giant Peroni Birra Beautifully billboard
This year Peroni Nastro Azzurro is turning heads with its bold and beautiful outdoor ads along the Sunset Strip, turning blue-and-white striped beach umbrellas into a high-end summer fashion moment.
These most recent bold and stylish 'Birra Beautifully' billboards were captured along the Sunset Strip from June 23 to July 8, 2019.
Meanwhile the super-sized wallscape on the side of West Hollywood's Andaz Hotel was photographed on one 28, 2017, whilst the other giant-sized version with the model wrapped in a Peroni towel was snapped the following year further west along the Sunset Strip on June 1, 2018.
Peroni Birra Beautifully Summer 2019 billboard
Fans of the Italian beer brand can also enjoy these other Peroni billboards gracing the sprawling city skyline in years past.
Peroni Birra Beautifully S19 billboard night
Let's see if this Italian import can compete with other beer brands this summer like Holland's Heineken, Belgium's Stella Artois and the bevy of Mexican brews readily available in California.

Cheers to what's left of the weekend.
Giant Peroni Birra Beautifully billboard
UPDATED: Here's another landscape billboard from the outdoor ad campaign spied high over Hollywood & Vine on August 16, 2019.
Peroni Birra Beautifully billboard

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