Peroni Birra Beautifully billboards...

During the summertime in L.A., in addition to all the blockbuster movies and TV shows campaigning for Emmy consideration, there are also more than a smattering of consumer lifestyle brands refreshing the city streets and skies with their billboards.

This year Peroni Nastro Azzurro is turning heads with its bold and beautiful outdoor ads along the Sunset Strip, turning blue-and-white striped beach umbrellas into a high-end summer fashion moment.

These most recent bold and stylish 'Birra Beautifully' billboards were captured along the Sunset Strip from June 23 to July 8, 2019.

Meanwhile the super-sized wallscape on the side of West Hollywood's Andaz Hotel was photographed on one 28, 2017, whilst the other giant-sized version with the model wrapped in a Peroni towel was snapped the following year further west along the Sunset Strip on June 1, 2018.

Fans of the Italian beer brand can also enjoy these other Peroni billboards gracing the sprawling city skyline in years past.

Let's see if this Italian import can compete with other beer brands this summer like Holland's Heineken, Belgium's Stella Artois and the bevy of Mexican brews readily available in California.

Cheers to what's left of the weekend.

Give your mule a fresh kick Bombay Sapphire Gin billboard...

Sometimes there's nothing more refreshing that a gin and tonic to take the edge off a busy week and help you relax into the weekend.

This summer however, Bombay Sapphire wants you to try something different and use gin in your Moscow Mule cocktail, traditionally made with vodka. How creative.

This vibrant super-sized billboard for the infamous gin in its signature blue bottle was photographed along West Hollywood's Sunset Strip on July 17, 2019.

Be sure to also compare this outdoor ad to these Aviation Gin billboards and these Tanqueray Gin billboards from recent years.

And if a Moscow Mule with gin isn't your cup of tea, then there's always the option to add a splash tonic or just dive into a satisfying martini.

Regardless, it's always 5 o'clock somewhere, so cheers.

Sweetbitter season 2 TV billboards...

This summer viewers have the chance to take a second bite out of Starz episodic adaptation of Stephanie Danler's debut bestseller, Sweetbitter.

Ella Purnell's early-twenties 'Tess' continues her evolution through Manhattan's dining world, whilst the second season also expands on some of the other characters, chefs, managers and waiters, working at the unnamed New York City restaurant at the core of the show.

These sophomore season billboard were snapped along Sunset Boulevard and Santa Monica Boulevard from July 9 to July 15, 2019.

Fans of the Starz series can also enjoy these season one billboards for Sweetbitter filling he skies last May.

Working in a thriving metropolis amongst all the diverse cultures, people and incomes can expand your world and open your eyes to new lifestyles, possibilities and experiences.

You can either embrace it, or reject it. Guess which one will make you happier? And a good glass of wine and an amazing view always helps your outlook on life too.

Beats film billboards...

Not to be confused with the British rave culture movie of the same name that was released in May this year, Netflix has it's own Beats movie to entertain music lovers this summer.

In this film directed by Chris Robinson, Khalil Everage plays reclusive, teenage music prodigy 'August Monroe', who forms an unlikely friendship with Anthony Anderson's struggling producer 'Romelo Reese', who works as a high school security guard.

United by the mutual love of hip-hop, they hope to break into Chicago's music scene and help free each other of the demons of their past.

These Beats movie billboards were snapped along Westwood Boulevard, Fairfax Avenue and the Sunset Strip from June 23 to July 10, 2019.

Fans of Anthony Anderson can enjoy these Black-ish billboards and these Guys with Kids billboards.

With Netflix losing more and more popular content like Friends and The CW shows, will original movies like Beats help it rise above the noise and be enough to attract subscribers to the streaming service in the future?

Pearson series premiere TV billboards...

Cheers had Frasier, Breaking Bad has Better Call Saul, The Good Wife has The Good Fight and now Suits has spawned it's own spin-off series with Pearson, headlined by Gina Torres.

The USA Network series follows her recently disbarred powerhouse attorney 'Jessica Pearson' as she leaves her New York City law firm and dives headfirst into the down-and-dirty world of Chicago politics as fixer of sorts for shady 'Mayor Bobby Golec' (Morgan Spector).

These series launch billboards were snapped along Fairfax Avenue, Pico Boulevard and Sunset Boulevard from June 28 to July 10, 2019.

Fans of the original show can also check out these season promo and awards consideration billboards for Suits.

With a fresh start in a morally ambitious new world, only time will tell whether Pearson can garner the same loyal following as Suits, which also begins its ninth and final season this July.

Rolling Thunder Revue movie billboard..

If you're embarking on a road trip across America this summer, then maybe you can take some inspiration from Bob Dylan before you set off.

This June Netflix delivered a second documentary about the legendary singer-songwriter from Martin Scorsese after 2005's No Direction Home, following his intimate 1975 cross-country Rolling Thunder Revue tour.

The film features the first on-camera interview by Bob Dylan in over a decade and restored footage of the icon and a nation in transition after years of being exhausted politically, economically and socially.

This striking billboard for the streaming service's documentary film was snapped along Sunset Boulevard on June 22, 2019.

With the country of the verge of another cultural shift, will we fall to tyranny and fascism or will democracy prevail, maybe we could all do with a grand musical adventure.

Fast & Furious Presents: Hobbs & Shaw movie billboards...

Since its debut in 2001 and over the course of eight movies, the Fast & Furious films have become a multi-billion dollar franchise.

Now the franchise is speeding off in a whole new direction with the spin-off movie, Hobbs & Shaw, starring Dwayne Johnson and Jason Statham.

The Rock first played 'Luke Hobbs' in 2011's Fast Five and Statham joined the franchise in 2013's Fast & Furious 6 as 'Deckard Shaw', but it wasn't until the seventh movie that the loyal U.S. Diplomatic Security Service agent and lawless British outcast and former elite military expert met, and sparks began to fly.

Now the two have to put aside their differences to face off against a deadly new adversary, Idris Elba's cyber-genetically enhanced anarchist 'Brixton', hellbent on unleashing an insidious bioweapon on humanity.

Fortunately the duo ofHobbs & Shaw will have help from the latter's sister, rogue MI6 agent 'Hattie Shaw' (played by The Crown's Vanessa Kirby), to help stop this menace.

With John Cena joining Vin Diesel, Michelle Rodriguez and the rest of the Fast & Furious family for its ninth installment, the time seems ripe for a spin-off with these two action heroes.

These movie billboards were photographed along the Sunset Strip, La Brea Avenue, Melrose Avenue, La Cienega Bouevard and Venice Boulevard from June 28 to July 10, 2019.

Fans of the high-octane film franchise can also enjoy all these Fast & Furious billboards from recent years, plus all these screen-used cars, costumes and props featured in the action films.

With the movie tracking for a domestic debut of $65 million at the box office, let's see what records (and laws) Hobbs & Shaw can break this summer.

The Loudest Voice series premiere TV billboards...

If you're wondering were the majority of the divisiveness, hatred, bigotry, homophobia and racism is stemming from in the United States, then you don't have to look much further than Fox News every day.

If you're wondering how it all got so bad then the new seven-part Showtime biodrama, The Loudest Voice, sheds light on its origins and the rise of its former CEO and serial sexual harasser, Roger Ailes.

These launch billboards for the mini-series based on Gabriel Sherman's 2014 book, The Loudest Voice in the Room, were photographed along 3rd Street, Westwood Boulevard, Hollywood Boulevard and the Sunset Strip from June 6 to July 9, 2019.

Fans of Russell Crowe can also enjoy these billboards for The Nice Guys, these Robin Hood film billboards, these movie billboards for Les Misérables and these Noah movie billboards.

Roger Ailes died on May 18, 2017 at the age of 77, but not before turning the conservative cable and satellite news channel owned by Rupert Murdoch into the propaganda arm of the current administration and succeeding in dividing a nation and profiting off its toxic hatred, fear-mongering and intolerance.

It's way beyond time we put this media organisation on mute.