Conveniently Vita Coco has done the work for you and there's no need for you to crack open your own coconut shell to get at the tasty water inside.
These witty soft beverage billboards for Vita Coco's pressed coconut water were photographed refreshing the skies of L.A. along Melrose Avenue, Beverly Boulevard and La Cienega Boulevard on June 12, 2019.
Fans of the drink can also check out these previous Vita Coco billboards featuring Rihanna and Yasiel Puig, plus as a competitive comparison these Zico Coconut Water billboards.
Impossible to hate? Our taste buds will be the judge of that thank you. Still not convinced? Maybe you should have a sip and decide for yourself.

UPDATED: Here's another ad creative for those who think they don't like coconut water, spotted above Westwood Boulevard on June 23, 2019.

UPDATED: And this billboard certainly delivers the new brand message and was spied along La Brea Avenue on August 4, 2019.
No comments:
Post a Comment