When temperatures soar this summer, instead of reaching for a sugary soda, maybe you should try some coconut water to provide your liquid refreshment.
Conveniently
Vita Coco has done the work for you and there's no need for you to crack open your own coconut shell to get at the tasty water inside.
These witty soft beverage billboards for
Vita Coco's pressed coconut water were photographed refreshing the skies of
L.A. along
Melrose Avenue, Beverly Boulevard and
La Cienega Boulevard on June 12, 2019.
Fans of the drink can also check out these previous
Vita Coco billboards featuring
Rihanna and
Yasiel Puig, plus as a competitive comparison these
Zico Coconut Water billboards.
Impossible to hate? Our taste buds will be the judge of that thank you. Still not convinced? Maybe you should have a sip and decide for yourself.
UPDATED: Here's another ad creative for those who think they don't like coconut water, spotted above
Westwood Boulevard on June 23, 2019.
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