Oh, how time flies when you're having fun. Can you believe it was only back in February 2013 that Netflix debuted its first original series with House of Cards, and now the streaming giant really does have something for everyone - compelling dramas, funny sitcoms, stand-up comedy exclusives, documentary series, concert specials, reality shows, telemovies and more besides for every genre of television.
Last year the subscriber streaming platform cemented itself as an entertainment industry giant by beating HBO by four when it came to Emmy nominations with 112 in total and tying to win 23 awards each.
This Emmy season it may not have The Crown, Stranger Things or Godless to bolster its chances, but it does have this huge selection of contenders hoping to gain a few Emmy nods.
You can certainly tell who Netflix has high hopes for this season by the abundance of Emmy consideration billboards for the shows, like the debut season of Russian Doll starring Natasha Lyonne.
The Groundhog Day-inspired dark comedy-drama sees Lyonne's 'Nadia' inventively reliving her death on the night of her 36th birthday party and soon discovers she's not the only one stuck in this insane time loop.
The first Emmy consideration billboard using the rejigged debut season key art was spied along the Sunset Strip on March 28.
Meanwhile the 'Oatmeal the Cat' extension cut-out and nesting doll billboards were snapped indifferent locations along the Sunset Strip, Pico Boulevard and 3rd Street from May 21 to June 6, 2019.
If Russian Doll doesn't garner the anticipated nominations, then Lyonne can always hope that the long-running Orange is the New Black dramedy about life in a women's penitentiary will score for its penultimate season.
Let's see if this Emmy consideration billboard for the sixth season captured above Santa Monica Boulevard on June 23, 2019, will do the trick, or whether one of Netflix's early critical darlings with 19 nominations and four wins to date has lost its magic after all these years.
From all the outdoor support around L.A. these past few months you can certainly tell what other show's are in the Emmy spotlight, like British drama import Bodyguard.
The gripping political mini-series earned its star Richard Madden a Golden Globe for Best Actor in a drama, so can lightning strike twice this awards season?
This assortment of different sized Emmy consideration billboards were photographed along Sunset Boulevard, Fairfax Avenue and Beverly Boulevard from May 8 to May 28, 2019.
One thing that Netflix now has to its advantage is its inventory of prime billboard hoardings along the heavily trafficked Sunset Strip to promote its shows and talent.
The streaming platform's first scripted drama came to an end this past year and after the sexual assault scandal surrounding Kevin Spacey, the sixth and final season was reworked to star only Robin Wright in the hot seat as 'Claire Underwood', the first female President of the United States.
These Emmy FYC billboards for the scheming political drama was spied along the Sunset Strip and Santa Monica Boulevard from May 8 to May 29, 2019.
Another of Netflix's popular series up for consideration in the city skyline these past weeks was money-laundering drama, Ozark, back for a sophomore season.
The crime drama set in the Missouri Ozarks was using its ads to showcases its cast including previous Emmy-nominated actor Jason Bateman, Laura Linney and Julia Garner.
These season two Emmy consideration billboards were captured along the Sunset Strip, Fairfax Avenue and Santa Monica Boulevard from May 21 to May 24, 2019, although they're not quite as eye-catching as Ozark's 2018 special extension cut-out Emmy FYC billboards.
After three compelling seasons about battling Colombian drug cartels, the drama was rebooted for its fourth season as Narcos: Mexico, starring Diego Luna as a notorious drug trafficker and Michael Pena as the U.S. law enforcement agent trying to shut him down.
Unlike networks like HBO and Showtime, Netflix doesn't tend to coordinate its Emmy billboards into one cohesive campaign, maybe because of its sprawling offering, and this FYC billboard for the drama is just modified season key art spied along La Brea Avenue on May 24, 2019.
The streaming giant really does seem to have programming to fit all tastes for your subscription fee and this year it delighted horror fans with its new series, The Haunting of Hill House.
The supernatural series is a reimagining of Shirley Jackson's 1959 novel of the same name and provided some season al scares in the run up to Halloween last fall.
The series launch billboards were snapped along the Sunset Strip and Vine Street from September 26 to October 11, 2018, whilst the Emmy consideration billboard was spotted along Santa Monica Boulevard on May 28, 2019.
Meanwhile Charlie Brooker's sci-fi anthology series Black Mirror which explores the darker aspects of technological advances has been an Emmy favourite in recent year's with wins for the episodes San Junipero and USS Callister.
Their success as part of a season of feature-length episodes also got the TV Academy to redefine what qualifies as a TV movie in terms of length for future qualification.
This year the genre-changing choose-your-own-story television movie, Bandersnatch, is hoping for some Emmy attention.
This Emmy FYC billboard was spotted above West Hollywood's Book Soup store along the Sunset Strip on May 21, 2019.
From science fiction to the supernatural and the Chilling Adventures of Sabrina, Netflix's adaptation of the comic book about the teenage witch starring Kiernan Shipka in the titular role.
This consideration billboard for the first season of spellbinding episodes was snapped above La Brea Avenue on May 31, 2019.
This year also saw the third installment of Lemony Snicket's A Series of Unfortunate Events in episodic form, starring Neil Patrick Harris as the dastardly 'Count Olaf' trying to steal the inheritance of the orphaned 'Baudelaire' children.
This Emmy FYC billboard was spied above Fairfax Avenue on May 28, 2019.
In the world of comedy, the streaming service had a mix of old favourites and new offerings to campaign for this season, like the dark comedy-drama Dead to Me.
This consideration billboard for the series which sees Christina Applegate bonding with Linda Cardellini after her husband dies in a hit-and-run was captured along the Sunset Strip on May 6, 2019.
Meanwhile the fifth season of Jane Fonda and Lily Tomlin's friendship comedy, Grace and Frankie, was being supported outdoors and hoping to add to the sitcom's ten nominations to date.
These Emmy FYC ad creatives were photographed along the Sunset Strip and Highland Avenue from May 7 to May 24, 2019.
Daily Billboard always thinks these campaign ads always stand out more if they've been tailored for the Emmy audience or at least offer something more exciting than the season's rejigged key art.
Freshman comedy The Kominsky Method also saw some veteran male Hollywood stars in the spotlight and has already rewarded Michael Douglas and Alan Arkin with various Golden Globe and Screen Actors Guild success.
Let's see if these FYC billboards captured along the Sunset Strip, La Brea Avenue and Santa Monica Boulevard from April 10 to May 29, 2019, will help the comedy about an aging actor making his living as an acting coach and his former agent garner some Emmy nominations this season.
In addition to fresh new comedies, this year also saw some of its very first success stories coming to an end, like with the final episodes of the Unbreakable Kimmy Schmidt.
The oddball comedy about Ellie Kemper's optimistic 'Kimmy' adjusting to life in New York City after being held captive underground by a cult leader for fifteen years saw it's fourth and final season split in half, with the last six episodes qualify for this round of Emmy consideration.
Let's see if farewell billboards like this spotted above The Viper Room along the Sunset Strip on May 7, 2019, can help add to its 18 nominations to date and maybe even result in the show's first win.
The Gorgeous Ladies of Wrestling, or GLOW for short, were hoping to get passersby excited for the second season of their 80s dramedy this past month.
This joyful Emmy FYC billboard for the sophomore season featuring Betty Gilpin and Alison Brie was snapped above Sunset Boulevard's Liquor Locker on May 22, 2019.
Just like HBO and Amazon who've been attracting big Hollywood names for their TV series, Netflix also delivered Cary Joji Fukunaga's sci-fi mini-series, Maniac, starring Jonah Hill and Emma Stone this past year.
These Emmy FYC billboards for the dark comedy-drama based on the Norwegian series of the same name were snapped along the Sunset Strip and Vine Street from May 21 to May 31, 2019.
In the world of stand-up comedy there was one special that really stood out for its authenticity and emotional impact this year, Hannah Gadsby's Nanette.
The comedy special launch billboard was snapped along the Sunset Strip on June 21, 2018, whilst the follow up social media message billboard was spotted along La Cienega Boulevard on August 23, 2018.
The Emmy consideration billboards were photographed in key Santa Monica Boulevard and Sunset Strip ad locations from May 24 to June 22, 2019.
Let's see if the lesbian comic's honesty and vulnerability will help her garner an Emmy nomination and encourage her to stay in the comedy world.
In other notable stand-up news, Netflix streamed Ellen DeGenres first comedy tour special in fifteen years with Relatable.
This Emmy consideration billboard for the openly gay iconic daytime talk show host and comedian was first spotted above Sunset Plaza on May 6, 2019.
Amy Schumer was another female comic enjoying her own Netflix comedy special, if only just, as she had to cancel the rest of her Growing tour due to sickness with her first pregnancy.
The Growing comedy special billboard was spied above Santa Monica Boulevard on March 12, whilst the FYC bench ad spotted along Melrose Avenue on May 29, 2019.
Not that he needs the money, but Jerry Seinfeld found a new home for his short Comedians in Cars Getting Coffee episodes on the streaming service from last July.
This small Emmy FYC billboard for the series about the comic getting a hot brew with fellow comedians and showcasing classic cars was snapped above Robertson Boulevard on a cloudy June 17, 2019.
In addition to his exclusive movie deal with Netflix, last fall Adam Sandler was also back on stage with his new comedy special 100% Fresh.
The smaller comedy special launch billboard was snapped along San Vicente Boulevard on October 20, 2018, whilst the larger Emmy consideration billboard was spotted along the Sunset Strip on May 29, 2019.
The streaming service was also promoting another of its big comedy names for consideration and this Kevin Hart: Irresponsible stand-up special comedy special billboard was snapped above Mel's Drive-In along Sunset Plaza on March 29 and the Emmy consideration billboard was spotted along Sunset Boulevard on May 28, 2019.
Let's see if the comedian's history of homophobia has an affect on TV Academy voters this season.
In the world of music the streaming giant landed a real exclusive with Homecoming: A film by Beyoncé, a behind-the-scenes concert documentary about the iconic singer headlining the 2018 Coachella Valley Music and Arts Festival.
This eye-catching Emmy consideration billboard for her directorial debut was spied high above Sunset Plaza on May 21, 2019.
Netflix also dropped another huge concert in time for New Year's Eve last tear with Taylor Swift's Reputation stadium tour.
The red global event billboard was snapped along Olympic Boulevard on December 28, 2018, whilst the blue Emmy consideration version was spotted along the Sunset Strip on May 7, 2019.
Fans of 'The Boss' were also in for an early Christmas present last year with the Netflix original special, Springsteen on Broadway.
The special release billboards were photographed above Fairfax Avenue and Beverly Boulevard on December 8, 2018, and the next day, whilst the Emmy consideration billboards were spied above Sunset Boulevard from May 22 to June 5, 2019.
Will this special about his critically-acclaimed and extended New York City concert residency elicit an Emmy nomination to add to his other music accolades.
In addition to all the dramas, comedy and concerts, Netflix was also shining. spotlight on its docu-series like Conversations with a Killer: The Ted Bundy Tapes, which streamed on the 30th anniversary of the serial murderer's execution.
The launch billboard for the four-episode documentary series was snapped along the Sunset Strip on January 19, whilst the smaller Emmy consideration version was spied along Melrose Avenue on May 24, 2019.
And speaking of real life, director Ava DuVernay was shining a light on the exonerated Central Park Five in the docu-drama, When They See Us.
The series is based on the true story of five black teenagers from Harlem, Kevin Richardson, Antron McCray, Yusef Salaam, Korey Wise and Raymond Santa, who we're falsely accused and imprisoned for the rape of a jogger in Central Park in 1989.
These combined series launch and Emmy consideration billboards were snapped along the Sunset Strip from May 8 to May 21, 2019.
This striking polar bear Emmy FYC billboard which features stunning photography and an urgent message about environmental conservancy was sighted along Sepulveda Boulevard on May 24, 2019.
Let's see if these outdoor ads are successful this year or whether these Amazon, Hulu and CBS All Access billboards or HBO's 2019 Emmy consideration campaign will be prove more effective.
Place your bets, how many Emmy nominations do you think Netflix will score when they are announced on July 16, 2019?
Posts
No comments:
Post a Comment