The Greatest Showman and Spider-Man: Far from Home actress plays 'Rue', a high school junior numbing herself with vodka and whatever drugs she can score after a failed attempt at rehab.
The show's title and even the key art could easily suggest advertising for a designer perfume from Zendaya, but this graphic teen drama with an excess of drug-taking, nudity and sex is based on the Israeli series of the same name.
Following in the footsteps of youth movies and series like Kids and Skins, Sam Levinson's adaptation follows a group of high school students navigating sex, love, drugs, trauma, social media, friendship and their own identity.
These series launch billboards were photographed along Sunset Boulevard, Pico Boulevard, Melrose Avenue and Santa Monica Boulevard from May 22 to June 12, 2019.
Fans of Zendaya can also enjoy these movie billboards for The Greatest Showman, and as an interesting counterpoint here's also a Calvin Klein Euphoria fragrance billboard from 2011.
And finally, Happy Father's Day to all you dads out there, this show sounds just like what every parent doesn't want to see their daughter doing, trying drugs, partying and having sex.

UPDATED: Here's also an awards consideration billboard for the show, spied along Sepulveda Boulevard on November 23, 2019.

And here's more outdoor FYC support for Euphoria spotted along Santa Monica Boulevard on December 13, 2019.
UPDATED: Here's also an Emmy consideration billboard for the series spotted at the Beverly Connection shopping centre along La Cienega Boulevard on July 9, 2020.
UPDATED: Congratulations to Euphoria for receiving six Emmy nominations for its debut season, including a Lead Actress nod for Zendaya. This Emmy nominee billboard was snapped along Sunset Boulevard on August 15, 2020.
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