In this latest monsterfest, the crypto-zoological agency, Project Monarch, and the world, faces off against a whole horde of titan-sized creatures including 'Mothra', 'Rodan' and the three-headed 'Ghidorah'.
When these ancient superspecies arise once again and vie for supremacy, only Godzilla may be able to save humanity from these destructive mythical creatures.
These monstrous movie billboards were spied along the Sunset Strip, La Brea Avenue, 3rd Street and Cahuenga Boulevard from April 22 to May 28, 2019.
Meanwhile for some extra spectacle in Hollywood, you can currently see an inflatable Godzilla head crashing through the top of the iconic Cinerama Dome Theatre along Sunset Boulevard, and at night it shoots a beam of fiery blue light straight up from its fanged jaw.
Fans of the King of Monsters can also enjoy these Godzilla movie billboards rampaging through L.A. in 2014, whilst for more creative uses of the Cinerama Dome, make sure you check out this Minions 3D banana installation and this First Man Moon wrap.He may be king of the monsters, but can Godzilla rule the box office this weekend facing off against a musical Rocketman, maybe a sweep of his powerful tail and a blast of his blue fire will stave off the competition.

UPDATED: And here's some pictures of the Godzilla Cinerama Dome installation at night on opening weekend.
As you can see, not only does Godzilla's head spew a beam of fiery blue light into the night sky, but there's also a smoke effect for extra spectacle.
This 3D Godzilla installation in Hollywood certainly announces loudly the start of the summer blockbusters, so let's see if it leads to monster box office ticket sales too.

UPDATED: And here's another billboard at Hollywood & Highland on June 5, 2019, where Warner Bros. Studios seem to have concentrated their outdoor advertising of late.