Monday, March 11, 2019

Shazam! movie billboards...

Shazam movie billboard
This April DC Comics is putting the funny into its superhero movies with one single word, Shazam!

Based on the comic book character created by artists C. C. Beck and writer Bill Parker in 1939, this costumed superhero once also called 'Captain Marvel' (not to be confused with Marvel Comics female version), is finally getting his big screen debut.
Shazam movie billboard
In this origin story 'Billy Batson' is an orphaned 14-year-old (played by Asher Angel) sent to his seventh foster home in Philadelphia when subway ride transports him to a mysterious realm where an ancient wizard grants him the power to transform into an adult superhero (Zachary Levi) with godlike powers when he speaks the word "Shazam!".

Now with the help of his foster brother 'Freddy Freeman' (Jack Dylan Grazer) he must learn all about this powers of super-strength, stamina, speed, flight and more, in order to stop the evil inventor and industrialist 'Dr. Thaddeus Sivana' (Mark Strong).
Shazam film billboard
The fun special extension cut-out billboard was spotted along L.A.'s 3rd Street on February 22, whilst the standard landscape version was snapped along the Sunset Strip on March 4, 2019.

For more fantastic examples of people sitting atop a billboard in this way, make sure you also check out this Ted 2 movie billboard, this Kick-Ass movie billboard, this Fandango billboard and this billboard for The Expendables 3.
Shazam film billboard
Aside from the likes of Wonder Woman and Aquaman solo movies, the DC Extended Universe has been filled with dark and brooding heroes, so let's see if this jolt of humour will be a heroic antidote to the doom and gloom which has bogged down the DC movie adaptations in recent times.
Shazam extension cut-out billboard
UPDATED: Here's also a duo of electrifying billboards for the superhero movie snapped on opposite sides of the busy La Cienega Boulevard on March 12, 2019.
Shazam Just say the word billboard
Remind us, what was that magical word again?!?
Shazam movie logo billboard
UPDATED: Here's also a smattering of bubble gum-blowing billboards for the DC movie spotted at Hollywood & Highland on March 14, 2019.
Shazam film billboard
These are just a few examples of the different ad formats and creatives designed to capture the eyes of passing tourists and commuters alike in the busy Hollywood Boulevard area.
Zachary Levi Shazam billboard
Let's hope the film lives up to the heritage that makes up his name, the wisdom of 'Solomon', the strength of 'Hercules', the stamina of 'Atlas', the lightning bolts of 'Zeus', the courage of 'Achilles' and superhuman speed of 'Mercury'.
Shazam movie billboard

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