The Golden Globe-nominated Netflix film even received a three week theatrical window to make it even more appealing for critics and Academy voters.
Nominated for Golden Globes for Best Foreign Language Motion Picture, Best Screenplay and Director, the black and white film is about a middle-class family in Mexico City grappling with a politically and emotionally tumultuous time in the early 1970s.
Yalitza Aparicio plays 'Cleo', the family's live-in maid and surrogate mother to the children, in her cinematic and acting debut.
And in case you're wondering, the title of this semi-autobiographical film refers to the Colonia Roma district of Mexico City.
These movie billboards were photographed along the Sunset Strip, Melrose Avenue, Hollywood Boulevard and Santa Monica Boulevard from November 15 to December 7, 2018.Fans of Alfonso Cuarón can also enjoy all these movie billboards for Gravity filling the city skyline in 2013.
Let's see if Roma can land the director more accolades, and more importantly, make the streaming service a studio to be reckoned with in regards to the Academy Awards.

UPDATED: Congratulations to Roma for scoring three Golden Globes nominations, including for Best Director, Screenplay and Foreign Language Motion Picture, plus eight Critics' Choice Award nominations.
Netflix is certainly capitalising on these accolades and filling the skies with even more consideration billboards for the film, especially now the streaming service owns all those key Sunset Strip billboard sites.
These nominee billboards were snapped along the Sunset Strip and La Brea Avenue on December 26, 2018.

UPDATED: Congratulations to Roma for its four Critics' Choice Award wins and two Golden Globes (for Best Director and Best Screenplay, both for Alfonso Caurón).
Let's see if the Academy of Motion Picture Arts and Sciences are equally enamoured this awards season. Maybe these awards campaign billboards spied above Sunset Plaza on January 18, 2019, will help.

UPDATED: Roma scored big with the Academy, garnering ten Oscar nominations this awards season.
The film is up for Best Picture, Best Foreign Language Film, Best Directing, Best Cinematography, Best Screenplay (all for Alfonso Cuarón), Best Actress in a Supporting Role (Marina de Tavira) and Leading Role (Yalitza Aparicio), Best Sound Editing and Mixing and Best Production Design.
These Oscar nominee billboards were snapped along the Sunset Strip in West Hollywood from January 30 to February 6, 2019.

UPDATED: It's great to see the female stars of Roma getting a chance to shine in the outdoor spotlight with the new Oscar nominee billboards for Best Actress for Yalitza Aparicio and Best Supporting Actress Marina de Tavira.
This duo of nominee billboards was spotted on either side of the Sunset Strip in both eastbound and westbound directions on February 11, 2019.

UPDATED: Netflix is certainly going all out to support Roma in the skies of L.A., visibly happy with its awards season success.
The film is the first Netflix original to be nominated in the Best Picture category at the Academy Awards.
These wonderfully designed ad creatives were snapped along Beverly Boulevard, Highland Avenue, Santa Monica Boulevard and the Sunset Strip from February 19 to February 23, 2019.
Will all these campaign billboards help the film take home multiple awards at the 91st Oscars on February 24, 2019. Only time will tell.
UPDATED: And with the Oscars almost upon us, here's a giant-sized billboard supporting Roma across the road from Netflix's Hollywood headquarters.
This super-sized ad creative was snapped along Sunset Boulevard on February 22, 2019. This truly has been an amazing awards season outdoor ad campaign.

UPDATED: Academy voters may not have wanted to give Roma the Best Motion Picture Oscar last night, but the Netflix film did score three Academy Awards, one for Best Foreign Language Film and the others for Best Achievement in Directing and Cinematography for Alfonso Cuarón.
This uncluttered ad creative for the subtitled movie was snapped above Sunset Plaza on February 25, 2019.
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