Apple iPhone XR billboards...

This gift-gifting season if you're struggling for inspiration, maybe these eye-catching billboards for Apple's new iPhone XR will provide the perfect stocking filler (or more likely for some, main present) idea.

The tech giant's colourful iPhone XR models are one of the most affordable versions to be released in 2018 and like the iPhone 5c come in a variety of colours.

The world of smartphones is a competitive place and Apple's stock fell in November after reports of lower than expected iPhone sales, so maybe this new offering will help the brand bounce back with unit sales.

In addition to the price difference the XR also boasts the all-screen design, Face ID, water and splash resistance and the longest battery life in an iPhone ever.

These iPhone XR billboards were photographed along the Sunset Strip, Sunset & Vine, Bundy Drive, Melrose Avenue, Santa Monica Boulevard and Beverly Boulevard from November 29 to December 15, 2018.

You can also compare these colourful ad creatives to the Apple iPhone XS billboards and these iPhone X billboards.

Only time will tell whether Santa grants your wish for an upgrade this Christmas and you won't have long to wait now to find out.

UPDATED: It looks like it's time to refresh the ad creatives for this iPhone XR outdoor ad campaign.

These rejigged colour and service provider billboards were photographed along Santa Monica Boulevard and the Sunset Strip on February 7 and February 8, 2019.