The original sitcom, based on the Archie Comics character created by George Gladir and Dan DeCarlo, starred Melissa Joan Hart as 'Sabrina Spellman' and ran from 1996 to 2003 for seven bewitching seasons.
This new series from the streaming giant is based on the darker Archie Horror comic book which started in 2014 and was written by Roberto Aguirre-Sacasa with art by Robert Hack.
Initially designed as a companion series to The CW's Riverdale, the show stars Mad Men's Kiernan Shipka as the half-mortal, half-witch teenager.
On her sixteenth birthday she must chose between the worlds of her human friends and her witch family, no doubt with the help of her familiar cat 'Salem'.
These series launch billboards were photographed along the Sunset Strip, Melrose Avenue, Vine Street and Highland Avenue from October 11 to October 20, 2018.
Plus fans of Kiernan Shipka can also enjoy this Mad Men 2014 Emmy billboard and these Flowers in the Attic billboards.
For more witchy outdoor ads be sure to also check out these Charmed billboards, these billboards for The Secret Circle, these Salem billboards and these American Horror Story: Coven billboards.
Witches have such a bad reputation, so let's see if Sabrina can change all that when she makes her chilling debut just in time for Halloween.

UPDATED: Here's also two examples of the ad creative for the second part of Sabrina's first season episodes.
These high school locker billboards were spotted along Sunset Boulevard and Cahuenga Boulevard from March 28 to March 30, 2019.

UPDATED: Here's also an Emmy consideration for the young witch's debut season snapped along La Brea Avenue on May 31, 2019.
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