Apple iPhone XS billboards...

This fall Apple was flooding the city skyline with bold new billboards for the release of its iPhone XS and the larger XS Max.

These ad creatives have a real sense of dimension, as if they're in 3D relief thanks to the chosen imagery, highlighting the improved camera and bigger screens on these new iPhone versions.

These iPhone XS billboards were photographed along the Sunset Strip, Melrose Avenue, Beverly Boulevard, Vine Street, Santa Monica Boulevard and Hollywood Boulevard from September 16 to September 26, 2018.

The iPhone billboards always seems to stand out more when Apple deviates from their signature clean, white background design that we've all come to expect.

Fans of Apple products can also check out all these other iPhone outdoor ad campaigns from recent years.

It's hard to believe that the iPhone was only introduced in June 2007, especially after all the subsequent generations of the smartphone and the way it's impacted our everyday lives.

Give it a year, we're sure there'll be another wave of billboards for different iPhone launch.