Inspired by Bellevue, the oldest public hospital in America, The Blacklist's Ryan Eggold stars as the charismatic medical director 'Dr. Max Goodwin' who wants to disrupt the status quo, do away with bureaucracy crippling the health system and offer exceptional care at the renowned facility.
Starring alongside doctors and staff played by Freema Agyeman, Janet Montgomery, Jocko Sims, Tyler Labine and Anupam Kher, the new director also has a big secret of his own, he has cancer.
These eye-catching series launch billboards were photographed along the Sunset Strip and Melrose Avenue on August 22, 2018.
For more medical show ad creatives, be sure to take a look at these billboards for The Night Shift, these Code Black billboards, these Chicago Med billboards and these billboards for The Good Doctor.
Plus fans of Ryan Eggold can also check him out in this billboard for The Blacklist: Redemption from last year.
With all the darkness and division in the world, we all need a new hero to be our champion on television (especially when it comes to healthcare which is constantly under attack by the President and Republicans at the moment), so let's see if New Amsterdam can deliver the goods this fall TV season.

UPDATED: Here's another standard landscape launch billboard spotted along Riverside Drive on September 6, 2018.

UPDATED: NBC's New Amsterdam made the cut and was renewed for a second season to return for the fall 2019 schedule.
These sophomore season billboards with Ryan Eggold's 'Dr. Max Goodwin' were snapped along Westwood Boulevard and Cahuenga Boulevard from September 6 to September 13, 2019.
With season one's cliffhanger ambulance crash, let's see who lives and who dies when the new season returns.
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