Friday, September 21, 2018

Friendship is... A Million Little Things series premiere TV billboards...

A Million Little Things series launch billboard
Happy Friday! We're sure there's a million little things you'd love to do this weekend, but before then check out this fun outdoor ad campaign for ABC's new fall drama, A Million Little Things.
Friendship is dog sitting A Million Little Things billboard
This fall drama about family and friendship from D. J. Nash looks like it's hoping to steal the feel-good, tear-jerking, heartstrings-tugging crown from NBC's This Is Us and stars a cast of familiar faces that includes Grace Park, David Giuntoli, Stephanie Szostak, Ron Livingston, James Roday, Allison Miller, Romany Malco, Christina Moses and more.
Friendship is bridesmaid dress A Million Little Things billboard
Friendship is no questions asked A Million Little Things billboard
The series follows a group of friends from Boston who met when they were trapped in an elevator together, all struggling with their careers and relationships when one of them commits suicide and we get to see the impact of his death on his friends and loved ones.
A Million Little Things series billboard
They say that friendship isn't just being there for each other, it's a million little things, so the teaser billboards for this series really emphasize that idea.
Friendship is believing A Million Little Things billboard
Friendship is open mic nights Million Little Things billboard
These eye-catching billboards were snapped along the Pico Boulevard, Lankershim Boulevard, Fairfax Avenue, Highland Avenue from August 23 to September 18, 2018.
Friendship is lying age Million Little Things billboard
Friendship is spinning partner Million Little Things billboard
Most importantly the giant-sized billboard towering over the busy Sunset Strip seems to change its definition of friendship every day, which is an amazing day and an incredible undertaking, and here's just a few examples.
Friendship is frenchfry Million Little Things billboard
Friendship is runyon 6am Million Little Things billboard
These explanations are witty and even specific to L.A., like hiking Runyon Canyon in the early morning, and in more genius planning one dog-themed ad creative was located near a pet hotel and a bridesmaids dress billboard was posted above a bridal store (even if some of them do seem like first world comments).
Friendship is tattoos Million Little Things billboard
Friendship person knows you best lMillion Little Things billboard
Now if only Daily Billboard could stop calling this show A Million Reasons Why (shakes fist at the Netflix series 13 Reasons Why).
A Million Little Things series premiere billboard
UPDATED: And the friendship quotes keep coming with this super-sized example snapped on September 21, 2018.
Friendship shirt inside out Million Little Things billboard
Plus this additional billboard with a very L.A. hipster problem photographed on September 22, 2018.
Friendship man bun Million Little Things billboard
And here's a different 'ugly cry' ad creative snapped the next day in the same Sunset Strip location. This campaign could run forever, or at least for a million executions.
Friendship ugly cry Million Little Things billboard
And here's another refreshed daily billboard snapped on September 24, 2018.
Friendship bed sofa Million Little Things billboard
The next quote from the following day Daily Billboard wholeheartedly agrees with, your 'logical family' are the friends that you choose, rather than the biological family you're born into.
Friendship family you choose Million Little Things billboard
And finally the pièce de résistance, just in time for the show's premiere on Wednesday September 26, 2018.
Friendship is A Million Little Things billboard
UPDATED: And here's a giant ensemble cast billboard in the same location photographed on September 30, 2018.
A Million Little Things series billboard

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