You can imagine it can be hard to convey how bed and bath linen feel without being able to touch them, but these billboards for
Parachute Home do a great job of making you want to dive right in.
These outdoor ads filling the summer skyline look indulgent and feel inviting, they make you want to curl up in the crisp, fresh sheets and never wake up.
Plus we can all relate to wanting to have lie in, be it on a work day or at the weekend, when sleep is even more welcome.
And when was the last time you wanted to skip the gym, or an exercise class, for more time relaxing in bed?
This cohesive
Parachute outdoor ad campaign was photographed around the streets of
L.A., including along
Westwood Boulevard, Pico Boulevard, 3rd Street, Olympic Boulevard, Melrose Avenue and the
Sunset Strip from July 4 to August 1, 2018.
You can also relate to some of the people in these witty ads, are you one of those people who cancels at the last minute, or do you have a friend that's always late? Maybe now you know the real reason.
Sheets and towels have never seem so desirable and relevant, and the good news is, you don't even have to leave your bed to order them online. It's a win-win situation.
UPDATED: Here's also a follow-up ad campaign for
Parachute Home, perfect for the winter months.
These billboards were spied along
Sunset Boulevard and
Ventura Boulevard from November 15 to December 1, 2018.
'Happy hibernating', indeed.
UPDATED: This spring
Parachute Home was back in the skies with a new
'Let outside in' ad campaign.
These billboards for bath and bed linen were photographed along
Olympic Boulevard, Melrose Avenue and
Sunset Boulevard from May 1 to May 24, 2019.
These latest fantasy ad creatives bringing nature inside certainly lends the brand a dreamlike, luxurious positioning.
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