Thursday, August 9, 2018

Parachute Home bedding and bath linen billboards...

Can this be my job Parachute Home billboard
You can imagine it can be hard to convey how bed and bath linen feel without being able to touch them, but these billboards for Parachute Home do a great job of making you want to dive right in.
Dreaming about naps Parachute Home billboard
These outdoor ads filling the summer skyline look indulgent and feel inviting, they make you want to curl up in the crisp, fresh sheets and never wake up.
early bird is suck-up Parachute Home billboard
Plus we can all relate to wanting to have lie in, be it on a work day or at the weekend, when sleep is even more welcome.
OOO Im in a robe Parachute Home billboard
And when was the last time you wanted to skip the gym, or an exercise class, for more time relaxing in bed?
Is this yoga Parachute Home billboard
This cohesive Parachute outdoor ad campaign was photographed around the streets of L.A., including along Westwood Boulevard, Pico Boulevard, 3rd Street, Olympic Boulevard, Melrose Avenue and the Sunset Strip from July 4 to August 1, 2018.
Towels make heart grow fonder Parachute billboard
You can also relate to some of the people in these witty ads, are you one of those people who cancels at the last minute, or do you have a friend that's always late? Maybe now you know the real reason.
addicted to canceling Parachute Home billboard
Sheets and towels have never seem so desirable and relevant, and the good news is, you don't even have to leave your bed to order them online. It's a win-win situation.
Im on my way Parachute Home billboard
UPDATED: Here's also a follow-up ad campaign for Parachute Home, perfect for the winter months.
Happy Hibernating Parachute bedding billboard
These billboards were spied along Sunset Boulevard and Ventura Boulevard from November 15 to December 1, 2018. 'Happy hibernating', indeed.
Happy Hibernating Parachute Home billboard
UPDATED: This spring Parachute Home was back in the skies with a new 'Let outside in' ad campaign.
Let outside in Parachute bath billboard
These billboards for bath and bed linen were photographed along Olympic Boulevard, Melrose Avenue and Sunset Boulevard from May 1 to May 24, 2019.
Let outside in Parachute bed billboard
These latest fantasy ad creatives bringing nature inside certainly lends the brand a dreamlike, luxurious positioning.
Let outside in Parachute bath billboard

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