Saturday, August 18, 2018

One Dollar series premiere TV billboards...

One Dollar series launch billboard
Looking at these billboards for the new CBS All Access original offering, One Dollar, you'd think the series was about how the current U.S. government has sold away the future of our children to Big Oil and the fossil fuel industry.
One Dollar series launch billboard
Turns out rather than a documentary series about corporate greed in America on the streaming platform, these outdoor ads are actually for a new mystery thriller where one-dollar bill changing hands connects a group of characters living in a post-recession rustbelt town involved in a shocking multiple murder.
One Dollar TV series billboard
Each episode will follow the path of the dollar bill from a different perspective, examining the class and cultural divides of the town as its dark secret is revealed.
One Dollar TV billboard
One Dollar series premiere billboard
These eye-catching series launch billboards were snapped along Sunset Boulevard and Olympic Boulevard from August 3 to August 8, 2018.
One Dollar CBS All Access billboard
Following the likes of Star Trek: Discovery, The Good Fight and Strange Angel, will this new show be enough to convince new subscribers to cough up the monthly fee to watch the drama unfold.

If only it cost just $1 to subscribe.
One Dollar series premiere billboard
UPDATED: Here's also a vertical billboard creative, which really conveys the idea of blood money, spotted high above Hollywood & Highland around the same time.
One Dollar series launch billboard

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