Delivering 22 of those Emmy nominations this year was the seventh and penultimate season of the epic fantasy drama, Game of Thrones, based on George R. R. Martin's best-selling novels.
Following on from HBO's cohesive 2018 Emmy consideration billboards, the network is back in the skies to show some support for its Emmy nominees with the series season key art against a white backdrop filled with reviewers quotes, like this Game of Thrones example snapped at the intersection of Cahuenga Boulevard and Riverside Drive on August 14, 2018.
So far the fantasy series has scored 128 Emmy nominations and taken home 38 awards to date, how many more will the show win this September?
Another big budget HBO show delivering results this season was the TV reimagining of Westworld, back for a sophomore season of science fiction, dizzying flashback narratives and artificial intelligence 'Hosts' gone wild.
This season the series explored the world beyond its Western theme park for the uber-wealthy, visiting Shogun World and The Raj, helping the compelling drama garner 21 Emmy nominations, just one less than its debut season.
Can this Emmy nominee billboard for Westworld's second season spied along the busy Sunset Strip on August 15, 2018, help the show add to its existing five Emmys.
In addition to its dramas, HBO also secured nominations for its late-night offering, specially Last Week Tonight with John Oliver earning nine Emmy nods.
The satirical political and current affairs show has taken home the Outstanding Variety Talk Series for the past two years, so can the British host win for a third time this year?
These Emmy nominee billboards for the show's fifth season were first spied along Venice Boulevard on August 6, plus later along Sunset Boulevard on August 13, 2018.
The fifth season of HBO's tech comedy Silicon Valley scored seven Emmy nominations, proving that they don't need T.J. Miller to stay funny or relevant.
Up again for Outstanding Comedy Series and with 40 Emmy nominations and two wins to date, can this nominee billboard snapped at the cross streets of Melrose and La Brea Avenues on August 15, 2018, help Silicon Valley add more accolades to its existing total.
Also in the rib-tickling sphere of comedy, Curb Your Enthusiasm garnered four Emmy nods for its revived ninth season, including nominations for Outstanding Comedy Series and for Larry David as Outstanding Lead Actor.
This smaller Emmy nominee ad was first spotted above Beverly Boulevard on August 8, then the larger landscape version was spied along Olympic Boulevard on August 17, 2018.
With 43 nominations in the show's history, can the comedy add to its existing two Emmy wins this year?
Iconic Hollywood filmmaker Steven Spielberg is no stranger to awards, but this year he's the subject of a titular documentary up for an Emmy.
This 'For your consideration' Emmy nominee for Susan Lacy's documentary film was captured above Fairfax Avenue on August 12, 2018.
Also in the world of documentary filmmaking, Judd Apatow's The Zen Diaries of Garry Shandling two-part special was nominated for three Emmys.
The documentary film in two parts explored the life, career and struggles of the director's mentor and influential stand-up comic, Garry Shandling, based on his personal diaries.
The HBO documentary special launch billboard was snapped along the Sunset Strip on March 15, whilst the Emmy nominee billboard was spotted along Pico Boulevard on August 17, 2018.
This year HBO is giving itself tough competition in the documentary category with another nominee, the music docu-series The Defiant Ones.
Allen Hughes four-part mini-series scored five Emmy nominations for an in-depth look music mogul partners, Jimmy Iovine and Dr. Dre.
The squarer Emmy nominee ad creative for The Defiant Ones was photographed along Lankershim Boulevard on August 13 and the landscape version was spied high above San Vicente Boulevard on August 19, 2018.
Daily Billboard is sure there are more billboards from this coordinated campaign around L.A. so we'll keep our magpie eyes to the skies, but in the meantime you can compare all this year's nominations to HBO's 2017 Emmy nominee billboards.
Make sure you tune in on Monday September 17, 2018, to find out all the winners of the 70th Primetime Emmy Awards, and whether HBO can still beat Netflix by taking home more trophies.

UPDATED: Here's also an Emmy nominee billboard for the sports sex abuse scandal biopic Paterno starring Robert De Niro as the titular disgraced Penn State coach, 'Joe Paterno', up for Outstanding TV Movie and Outstanding Directing for Barry Levinson.
This along with this vertical Game of Thrones nominee billboard were spotted along Pico Boulevard at the Midtown Crossing shopping centre on August 21, 2018.

UPDATED: Here's also an Emmy nominee billboard for HBO's TV movie starring Laura Dern, the Tale.
Both the telefilm and actress are nominated for the story about childhood sexual abuse, and this billboard was spotted along Pico Boulevard on August 22, 2018.

Plus here's an Emmy nominee billboard for the assassin-turned-actor dark comedy, Barry, snapped above Sunset Boulevard on August 23, 2018.
The new HBO comedy proved a big hit garnering thirteen Emmy nominations, including for its star Bill Hader, for its debut season.
And here's also another example of both the Westworld and Game of Thrones Emmy billboards spotted along Sunset Boulevard the same day.
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