It looks like comedian Sacha Baron Cohen has decided to lift the lid on America's identity crisis and offer his unique take on the United States and the diverse citizens that inhabit its shores in Who Is America?
He's known for his alter egos 'Ali G', 'Borat' and 'Brüno' and has been referred to by Donald Trump as a "third-rate character" who needs to "go to school" to "learn about being funny", what would happen if someone like this had secretly been filming people across this great nation for the past year.
These patriotic Stars and Stripes billboards for the new Showtime comedy series were photographed in multiple ad locations along Sunset Boulevard on July 13, 2018.
Fans of the British comedian can also check out these billboards for Brüno and The Dictator.
The U.S. has certainly been undergoing an existential crisis of late, with comedians like Sarah Silverman exploring issues in show's like Hulu's Emmy-nominated I love You, America, whilst The Opposition with Jordan Klepper tackling right wing conspiracy theories with humour and Saturday Night Live providing some comic relief to all the insanity in the White House.
This is Sacha Baron Cohen's first foray into episodic television in over a decade with this seven-part season, so anything could happen.
You can imagine, some people may be feeling a little uncomfortable about now. You've been warned.

UPDATED: Here's another ad creative with a different Sacha Baron Cohen disguise snapped along Santa Monica Boulevard in West L.A. on August 1, 2018. One lawmaker resignation, a pedophile detector and more embarrassment for the Republican Party, what next?

UPDATED: Here's also an Emmy consideration billboard for the provocative comedy series spotted above La Brea Avenue on May 22, 2019.

UPDATED: Congratulations to Who Is America? for garnering three Emmy nominations for its first and apparently final season (although will a win for Outstanding Variety Sketch Show make any difference?).
This Emmy nominee billboard featuring one of Sacha Baron Cohen's prank victims, Dick Cheney, was snapped along La Brea Avenue on August 16, 2019.
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