Sunday, July 1, 2018

L.A. Homeless billboards...

Do we care Healthy Housing LA billboard
For some, the very future seems be in jeopardy at the moment with people fearing the end of democracy in the U.S. lies on the horizon, but you only have to look closer to home to see how we are already failing a big percentage of our citizens who live homeless on the streets every day.

Whether it be through poverty, unemployment, abuse, addiction, mental illness, or something else, according to recent figures about 59,000 people live without a roof over their head on a nightly basis in Los Angeles, which really should be a national disgrace.
Homeless Hollywood Sign billboard
Sadly we've all been distracted recently by children being kept in cages, families being separated, assaults on healthcare, tax breaks for the rich, mass shootings and a whole host of other problems and daily outrages assaulting our psyches, which sometimes make us ignore what's happening on our very doorstep.

This coming Fourth of July, rather than simply stuffing your faces with hotdogs and potato salad you could also consider donating to a homeless outreach center, finding out how your local government spends your taxes to assist those in need, or investigate how you could help tackle the problem in your local community.
Do we care LA homeless billboard
These eye-catching ad creatives really have been drawing passersby attention to the situation in La La Land of late.

The 'Homeless' Hollywood Sign ad creatives were photographed along Sunset Boulevard and Highland Avenue from February 19 to February 21, whilst the 'Do we care?' cut-out billboards were snapped along Santa Monica Boulevard and Vine Street from May 16 to May 26, 2018.
Homeless Hollywood Sign LA Scandal billboard
There are no easy answers, and to do nothing would be a crime. Compassion for those less fortunate doesn't cost any money and studies show that helping others makes us feel happier in our lives too.
Do we care homeless child billboard
UPDATED: Here's another clever ad creative parodying the California state flag in order to highlight the plight of the homeless locally. This 'Homeless republic' billboard with the California grizzly bear living in a tent was snapped above L.A.'s Sunset Boulevard on December 19, 2019.
Homeless Republic California flag spoof billboard

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