This summer
Canadian pop star
Shawn Mendes fronts the ad campaign for
Emporio Armani's new touchscreen and hybrid smartwatch collection.
The handsome singer songwriter also dropped his third and self-titled studio album this May and his fresh, youthful and innovative spirit makes him the perfect ambassador for the
Italian fashion house.
The giant-sized
Emporio Armani Connected smartwatch billboard was spied on the side of the
Sunset Strip's Andaz Hotel on June 7, whilst
Shawn Mendes Spotify album billboard was snapped further west above the
Sunset Strip on May 29, 2018.
For more music and fashion collaborations you can also check out these
Emporio Armani billboards with superstar DJ Calvin Harris from 2015.
He can certainly sell records, but let's see if the music star can also connect with fashion trendsetters and help sell lots of watches.
UPDATED: Here's also a small billboard campaigning for
Shawn Mendes in the run up to the
Grammys, spied along the
Sunset Strip on January 2, 2019.
Plus another
Apple Music billboard for his
Grammy nomination for
Song of the Year, spotted further west along the
Sunset Strip on February 8, 2019.
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