Rihanna Fenty fashion and beauty billboards...

Not only is she starring in one of the hottest summer blockbusters with Ocean's 8, but when she's not singing or acting Rihanna is leveraging her brand power to help sell designer clothing, fragrances and cosmetics.

Known for such hits as 'Umbrella', 'Diamonds', 'Disturbia', 'Take a Bow' and 'S&M' to name but a few, the superstar Barbadian singer's latest venture from her Fenty brand (the name taken from her surname) is her Savage X lingerie line.

Rihanna is no stranger to the fashion world having collaborated with Puma on a fashion sportswear clothing collection and these Fenty Puma by Rihanna billboards were spotted above the Sunset Strip on September 7, 2016 and along Highland Avenue on April 19, 2017, respectively.

The trendsetter and cultural influencer has also been the face of Armani Jeans with this 2011 billboard, leveraging her popularity to launch her own perfume brands in the past as you can see with these Reb'l Fleur fragrance billboards from New York City and has been the brand ambassador for Vita Coco with these coconut water billboards in 2011 and 2012.

In September 2017 she launched her Fenty Beauty cosmetics lines, which is popular for its diverse skin tone colours and gender inclusivity.

The square Fenty Beauty billboard was spotted along West Hollywood's Sunset Strip on September 1, 2017, whilst the follow-up colourful lipstick ad creative was spied above Sunset Plaza on January 5, 2018.

Just like her cosmetics range her new Savage X underwear and sleepwear is inclusive of all shapes and sizes, from plus-size to petite.

These intimate super-sized lingerie billboards were photographed along the Sunset Strip and Beverly Boulevard on May 16, 2018.

Aside from her eight studio albums, Rihanna has also starred in films like Battleship, Annie and Valerian and the City of a Thousand Planets, plus TV shows like Bates Motel, and lately as a business woman and fashionista there seem to be no end to her many talents.

And now fans of Rihanna can feel as sexy as their icon with her Savage X Fenty lingerie.

UPDATED: Rihanna's beauty brand is back in this skies with this billboard for her Fenty Pro Filt'r Concealer spotted above Beverly Boulevard on February 8, 2019.