Always shrouded in secrecy, the
Cloverfield film franchise pulled off its biggest surprise during the
Super Bowl with a commercial for a new movie that would stream on
Netflix after the game.
In
The Cloverfield Paradox set in the near future, a multinational crew and scientists and engineers aboard a space station orbiting the
Earth prepare to test the
Shepard particle accelerator with the hopes of solving the planet's energy crisis with the world on the brink of war.
Not only does the experiment throw the
Cloverfield Station into a parallel universe, but it's also the cause of all the monsters and alien invasions that took place in prior installments by affecting time and space.
This latest slice of science fiction horror stars a stellar cast including
Gugu Mbatha-Raw, Daniel Brühl, David Oyelowo, Ziyi Zhang, John Ortiz, Aksel Hennie, Elizabeth Debicki and
Chris O'Dowd as they discover the perils of traveling to another dimension, which turns out to be more than just
'armless' fun.
The brilliant launch marketing on
Super Bowl Sunday was followed up with some cool billboards for the movie around town, including the interconnecting and reversed billboards featuring
Chris O'Dowd (and his scene-stealing arm) which were snapped along
West Hollywood's Sunset Strip on February 8, 2018.
Meanwhile the other sci-fi ad creative with
Mbatha-Raw's 'Hamilton' sitting in the space station's porthole was spotted along
La Brea Avenue the day before and above
Sepulveda Boulevard on February 11, 2018.
For more examples of interconnecting billboards in this busy
Sunset Strip ad location be sure to also check out these
GLOW billboards, these
Stranger Things 2 billboards, these
billboards for The Bridge and more split billboard creatives in other locations like these
Valerian movie billboards and
The Greatest Showman billboards.
Not everyone may like the new
Cloverfield movie, but you can't fault the creativity and excitement generated by the film's marketing.
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