Friday, February 2, 2018

Altered Carbon series premiere TV billboards and bus shelter installations...

Altered Carbon extension cutout billboard
This February Netflix and Laeta Kalogridis bring Richard K. Morgan's brilliant 2002 debut cyberpunk novel, Altered Carbon, to life on the small screen.
Altered Carbon special extension billboard
The sci-fi series stars Joel Kinnaman as the deadly mercenary 'Takeshi Kovacs' and is set in a future where people's consciousnesses are digitally downloaded onto 'stacks', storage devices attached to the back of a person's neck, and physical bodies are mere 'sleeves', disposable biological vessels.
Altered Carbon series premiere billboard
Altered Carbon cut-out billboard
Awoken 250 years after his last sleeve is killed, Takeshi Kovacs is offered the choice to go to prison or win his freedom by playing detective and finding the killer of the wealthiest man in the world.
Altered Carbon bus shelter installation
Altered Carbon 3D body sleeve bus shelter installation
In addition to all the striking billboards filling the skies of L.A. at the moment, to create excitement and turn heads for the launch of the series, Netflix has produced some truly creepy naked body 'sleeves' for bus shelters around West Hollywood.
Altered Carbon life-size naked body sleeve bus shelter
Altered Carbon naked male body bus shelter installation
These life-like human replicas come in male and female versions and what's even creepier about some of these embryonic naked bodies, coated in futuristic fluids and shrink-wrapped in their 'nutrisac', is that some of them give the illusion that they're actually breathing.
This entire out-of-home campaign is spectacular in its audacity and especially fits into such a body conscious city as L.A., where everyone aspires to have the perfect toned and muscular physique. Why workout or have plastic surgery when you can buy your next body off the rack.
Altered Carbon naked female body bus shelter installation
Altered Carbon naked female sleeve bus shelter installation
These Altered Carbon billboards featuring naked sleeves were photographed along the Sunset Strip, Melrose Avenue and Santa Monica Boulevard from January 22 to January 31, 2018.
Altered Carbon life-size naked female body bus shelter ad
Meanwhile these amazing life-size 3D bus shelter installations were photographed and filmed along Santa Monica Boulevard on January 31 and February 1, 2018.
Altered Carbon life-size naked female bus shelter
Altered Carbon 3D bus shelter ad installation
Joel Kinnaman is no stranger to sci-fi and you can also check him out in these RoboCop movie remake billboards, plus for another fun bus shelter installation be sure to take a look at this Pan Am TV series example from 2011.
Altered Carbon billboards
If you like the sound of this thrilling slice of science fiction, then don't worry there are two other books in the Takeshi Kovacs series, Broken Angels and Woken Furies, to draw future inspiration and stories from.

And remember, 'No body lives forever'.
Altered Carbon series launch billboard

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