Beatrix Potter's beloved literary character gets the cinematic treatment in a mix of CGI animation and live-action, with the titular 'Peter' voiced by James Corden.
In the film the rascally rabbit feuds with Domhnall Gleeson's farmer, 'Thomas McGregor', trying to plunder his vegetable garden and vies to win the affection of his animal-loving neighbour 'Bea', played by Rose Byrne.
These vibrant orange, pink and blue movie billboards were spotted along Olympic Boulevard, Sepulveda Boulevard, La Brea Avenue and the Sunset Strip from January 15 to January 22, 2018.
For more fun rabbit-themed ad creatives, be sure to also check out these Hop movie billboards and this bunny billboard for The Secret Life of Pets.
Can this rebellious upstart steal the box office this February, or is it best not to count your carrots before they're in your cheeks.
UPDATED: Peter Rabbit was also getting super-sized and multiplying as bunnies do for his cinematic debut.
This giant billboard for the movie was spotted high above Beverly and La Cienega Boulevards on February 25, 2018.
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