Sometimes the thing that stands out the most on a billboard is the title of the movie or TV show, so with a name like
SMILF you can tell that
Showtime's new comedy is going to turn heads.
Based on her 2015 short film of the same name (which stands for
Single Mother I'd Like to, you can guess the rest),
Frankie Shaw stars as
'Bridgette Bird', a twenty-something single mother navigating life, love and motherhood.
The half hour comedy set in
South Boston also stars
Rosie O'Donnell as
Bridgette's mother.
These series launch billboards were spied along
3rd Street, Fairfax Avenue and the
Sunset Strip from October 21 to November 3, 2017.
For another fun
MILF interpretation make sure you also check out this
Unbreakable Kimmy Schmidt billboard.
Television shows with interesting names like
Cougar Town, Happy Endings and
Trophy Wife have enjoyed varying success, so let's see how
SMILF fares this TV season.
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