But healthcare coverage in the United States is such a nebulous and confusing thing, so one startup is trying to offer a new approach to your primary care, Forward.

Their new membership plan combines private doctors with the latest technology to advance your healthcare further.

And if everyone's minds weren't already focused on their health coverage at the moment (especially with the GOP trying to sneak Obamacare cost cuts into their tax reform plans), these witty billboards poking fun at Congress and online medical information available really make a statement in L.A.'s sprawling skyline.
These Forward billboards were spotted along La Cienega Boulevard, Sepulveda Boulevard, Olympic Boulevard and Westwood Boulevard from October 7 to October 21, 2017.
Only time will tell whether this approach will be the way of the future for healthcare, but the only real truth is that it's best not to get sick if you live in America.
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