After
Amazon Studios cancelled lavish period dramas
The Last Tycoon and
Z: The Beginning of Everything after just one season each, can comedy help
The Marvelous Mrs. Maisel become a multi-season hit.
In this original series from the creator of the
Gilmore Girls,
House of Cards Rachel Brosnahan plays a 1950s housewife,
'Miriam "Midge" Masiel', who decides to become a stand-up comedian in
Manhattan.
When her husband leaves her for another woman, this sunny and sharp
Jewish wife and mother drunkenly takes to the comedy club stage and finds out she has a talent for stand-up.
These mischievous series launch billboards were snapped above
San Vicente Boulevard, Olympic Boulevard and the
Sunset Strip from November 7 to November 11, 2017.
Only time will tell whether
Midge is funny enough to earn herself a return gig to the stage, and the streaming service, in the future.
UPDATED: The Marvelous Mrs. Maisel scored two
Golden Globes for
Best Television Series and for
Best TV Actress for
Rachel Brosnahan in the
Musical or Comedy category for its debut season, so can the
Amazon Prime original win big again at the
Emmys?
Maybe these inspired
Emmy consideration campaign billboards spotted along
Sunset Boulevard and along
Hollywood Boulevard near the
Pantages Theatre on April 10, 2018, can help.
This simple ad creatives are themed as if
Midge Maisel's stand-up comedy agent,
Alex Borstein's 'Susie Myerson', wrote them with an intriguing hotline for enquiring minds to call.
They are certainly entertaining and stand out in a town which is all about casting calls, plus the interactive telephone number is a fun touch. Apparently this
Emmy stunt runs for four weeks and is produced for
Amazon Studios by the female content creators at
WhoHaHa.
UPDATED: Following those fun interactive teaser
Emmy billboards here's also the full-blown
Emmy consideration campaign filling the skies of
L.A. this May.
These witty quote billboards really stand out in the city skyline in that marvelous hot pink colour.
They were snapped along
Highland Avenue, La Brea Avenue, San Vicente Boulevard, Olympic Boulevard and the
Sunset Strip from May 10 to May 14, 2018.
You can't really miss this vibrant
Emmy campaign, but will it do the trick and score some nominations for this freshman
Amazon comedy?
UPDATED: Plus here's another fun, squarer format ad creative spotted along
Santa Monica boulevard at
Beverly Glen Boulevard on May 17, 2018.
UPDATED: Just when you thought you'd seen the full
Emmy campaign along come more witty hot pink billboards shining a spotlight on the actresses in the TV show.
One of
Daily Billboard's favourites is this
Liberace-themed ad creative, super-sized along the
Sunset Strip to support
Marin Hinkle as
Midge's mother.
Obviously the star of the show,
Rachel Brosnahan, gets her own solo billboard as the
'famous mad divorcee' too along
La Brea Avenue and above
San Vicente Boulevard.
Alex Borstein also gets a chance to shine as
Midge's agent in these billboards along
Olympic Boulevard and
Beverly Glen Boulevard, all snapped on May 29, 2018.
UPDATED: And here's also an
Emmy consideration billboard for
Tony Shalhoub, who plays
Midge's dad, spotted along
Highland Avenue on a cloudier June 4, 2018.
UPDATED: Here's some more out-of-home support for the show's
Emmy campaign was spotted at
The Grove shopping mall in
L.A. on June 15, 2018.
This experiential
'Marvelous' sign is perfect for visibility and social media engagement, encouraging visitors to pose for pictures and post online why they feel inspired, empowered and marvelous.
UPDATED: Here's also an ensemble cast
Emmy consideration billboard spied at
LAX airport on June 22, 2018.
UPDATED: All that
Emmy campaigning paid off for
The Marvelous Mrs. Maisel as the show and its cast garnered a whopping fourteen nominations, including for
Outstanding Lead Actress and
Outstanding Comedy series.
These
Emmy-nominated billboards were spotted along the
Sunset Strip and
La Brea Avenue on July 19, 2018. Let's see how many
Emmys the series takes home when the winners are announced in September.
UPDATED: Here's another
Emmy billboard for the show up for
Outstanding Comedy Series and more, spotted above
Santa Monica Boulevard in
West Hollywood on July 27, 2018.

Plus here's another of these smaller
Emmy nominee ads spotted above
Sunset Boulevard on August 3, 2018.

And the
Emmy nominee billboards keep on coming for the show with this ad (featuring her cheating husband
'Joel' played by
Michael Zegen on their wedding day) spotted above
Olympic Boulevard on August 7, 2018.
UPDATED: Here's yet another ad creative from the
Emmy nominee campaign, featuring
Midge's Jewish parents,
'Abe and Rose Weismann' (played by
Tony Shalhoub and
Marin Hinkle), spotted along
Highland Avenue on August 12, 2018.