If you need to escape the horror of everyday life at the moment, then
Daily Billboard has just the terrifying movie for you with the big screen adaptation of
Stephen King's IT.
The 1986 horror novel may have already have been brought to the small screen with
Tim Curry as the sinister
'Pennywise' clown abducting children and feeding on townsfolk's fears in the 1990 mini-series, but this time around
Bill Skarsgård brings an extra level of creepiness to the harlequin-clad, shape-shifting ghoul.
The only thing standing in his way of his reign of terror that has spanned generations in the quant small town of
Derry, Maine, is a bunch of misfit kids called the
'Losers', a group of children who've been mistreated, bullied or abused, in the street, at school and even in their own homes.
With a plucky band of outcasts trying to solve a mystery and save the day, you can certainly see where
Stranger Things drew its inspiration from.
The special extension cut-out billboard for the film was first spotted along
Beverly Boulevard on August 11, then above
La Brea Avenue and
Westwoord Boulevard through August 26, 2017.
Meanwhile the standard landscape version was spied along
Melrose Avenue on August 16 and the portrait billboard as photographed at
Warner Bros. Studios in
Burbank on August 20, 2017.
Has there even been a more sinister tagline than
'You'll float too' and such a brilliant visual as a red balloon to convey the idea.
Only time will tell whether
IT will sink or swim at the box office, but with these cool billboards promoting the horror movie it's off to a good start.
UPDATED: Fans of the film can also check out these screen-used
IT movie costumes and props on display, including a closer look at
Pennywise's clown costume.
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